60% of Google’s Blogger Blogs Spam Blogs A test from Google Blogscoped indicates that 60% of all blogs hosted on Google’s Blogger blogspot.com domain are spam blogs. The test of 50 random blogs found 30 of them to be rubbish. A later test by the site of a further 100 blogs on blogspot.com indicated a [...]

Evolution of Search Engine Marketing The world of search engine marketing (SEM) is in constant evolution. With increased numbers of search engines, and evolution in the techniques and technologies used, SEM is becoming a tool industries cannot afford to do without. Trends all over the world show that the pressure for SEM services is starting [...]

How to Make Use of Google SiteMaps Personally, I have not set up a Google SiteMap on any of my sites yet, well, because of all kinds of distractions like moving and current satisfactory indexing by Google search engine. For those of you who are interested in Google’s SiteMaps program (not that I’m not), Smart [...]

Google Experimenting with Brokering Print Ads I am not kidding with you. Google is actually experimenting with being some sort of brokerage house for advertisers to put ads in magazines. A C|Net article released this morning named Google takes ad sales to print describes this in detail. “Google recently began buying ad pages in technology [...]

Microsoft Teleo Acquisition Spells Advanced MSN VOIP Microsoft’s MSN most likely will be joining Yahoo, Google, and Skype with its own VOIP (Voice Over Internet Protocol or Internet Phones) offering after the announcement that Microsoft will be acquiring the net phone company Teleo. The addition of VoIP to the MSN Messenger service via the Teleo [...]

Changing Target URLs in Google AdWords Can Hurt Campaign Changing the target URLs of your ads within your AdWords campaigns can really take a toll on your earned rankings within AdWords. As we all know, Google uses a ranking algorithm within its paid listing program which looks at both CPC and CTR, when determining rank. [...]

Apple iTunes Cell Phone or Video iPod? Apple has scheduled a rather large announcement for next week which may bring the most popular music download service to cell phone everywhere. On September 7th, Apple is set to announce another motherload of a new product or service, but only gave the press and rumor fairies this [...]

Yahoo Mail Upgrading Search and Mail Features According to Brad Hill at the Unofficial Yahoo Blog (not to be confused with the Unofficial Google blog, another Weblogs Inc blog), Yahoo is beginning to go live with their new “massive, retroactive reindexing of user mail and upgrade of Yahoo! Mail’s search tools.” Upgraded Yahoo Mail accouts [...]

Much Ado About Google PageRank There are those in our industry who will tell you that PageRank is dead. I’ve been reading a lot lately about how we are supposed to ignore the green bar in our browser but you know what? I disagree and I’m going to tell you why. For those who don’t [...]