Search Engine Journal

Google Creating a Virtual Sales Force?
Here’s a flash/video presentation about Google’s AdSense that appeared on a blog I was reading. Check out the video. It’s not specifically directed to SMEs. But imagine an online sales presentation that was; it would be much more effective than this.
More than 50% of SMEs have broadband Internet access, so […]

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Google Offering RSS Aggregation
Google is now offering RSS aggregation that supports any site using its Google Personalized Home Page service. Still a very basic service in terms of what can be done, but it will compete directly with Yahoo! News with a similar layout and style.
A lot of you have personalized your Google homepage since […]

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Microsoft Virtual Earth Launches
MSN’s Answer to Google and Yahoo!’s dynamic Web-based mapping tools, Virtual Earth, went live this morning. Needless to say it works better with IE than Firefox (the browser I typically use). It doesn’t have the “wow factor” of Google Earth, which is a client-side application—that’s really an apples-to-oranges comparison. However, it does […]

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Yahoo Acquisition Opens Door for Yahoo Widgets
Over the past year the major search engines, Google and Yahoo, have made acquisitions to expand their offerings and technological horizons. Yahoo added to its big name acqusitions of Overture, Altavista, Flickr, Blo.gs, and DialPad with the takeover of a widget company yesterday. Yahoo’s latest acquisition is that of […]

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Microsoft Brands Longhorn As Windows Vista
Microsoft has announced that it will be launching its long awaited Longhorn operating system as Windows Vista - not to be confused with AltaVista. Windows Vista will be the next large offering from Microsoft, which has burried the Longhorn name for an identity which is more consumer friendly and marketable. […]

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Yahoo! Vertical-Horizontal Integration
Let’s put aside Yahoo!’s FUSE (Find, Use, Share, and Expand) strategy for the moment and look at what the company is doing with vertical and horizontal search (horizontal search being, well, search). Yahoo! recently launched a specialized Travel site to go along with its other vertical sites and content plays. Also, the HotJobs […]

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Tracking Advertising Performance
An article that has received a good deal of attention, from yesterday’s NY Times, is “How Effective Is This Ad, in Real Numbers? Beats Me.” The piece cites marketers’ inability to determine which of their ads/campaigns are actually effective and delivering the best ROI.
Yesterday I participated in a meeting hosted by SEM firm […]

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Brazilians Used Google’s Orkut to Manage Drug Ring
Social networking has been on the verge of taking off for about a year now, and Google’s social networking system Orkut has been red hot in Brazil since its launch. However, the network has run into some controversy as of recently with a murder between two Orkut enemies […]

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Microsoft & Google Take it to the Courts
If you haven’t heard, Google to Open Research and Development Center in China, where Google “Hires Dr. Kai-Fu Lee as Vice President, Engineering and President of Google China.” The issue is, where he is coming from and his non-compete : Dr. Lee, who is widely known for his […]

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Search Engine Journal Update - An Exciting Month
Due to numerous happenings at Search Engine Journal over the past month I felt the need to address some of the things going on behind the scenes. July has been a challenge for the Journal, we started off the month being defaced, then offline, then yesterday we ran […]

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