Search Engine Journal

Google Wallet - The Bank of Google
Lots of media outlets (here the NY Times) picked up on a story that first appeared in the WSJ online Friday about the allegedly impeding lauch of a PayPal rival (Google Wallet is the rumored name.)
One of the key things this move does, if the story is accurate, is […]

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Google’s Patent Application Analysis
Google’s Patent Application contains a lot to read and reading it may take some time, but if you own any type of website, this is all information you need to know. It also brings some interesting points up. While I go over some of the important points, know that no one knows […]

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Google Search Engine For Mobile Screens
Google has introduced a new search engine for mobile users which offers a selective index of web sites which are “small screen friendly.” The new Google Mobile search service gives web publishers one more reason to prepare their sites for mobile readers. Susan Kuchinskas of Internet News reviews the new […]

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Google Introduces Site Targeting to Google AdWords
Google just introduced Site Targeting for their AdWords program. Advertisers can now target their ads specifically for a particular site. Site Targeting is great for advertisers wanting to promote their product to a very specific audience.
This allows for much greater control for AdWords campaigns. Combined with the CPM […]

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Yahoo Intros Search Engine For Subscription Sites
SERoundtable reports that Yahoo has launched a new search engine which deep searches subscription based websites. The new Yahoo search offering will search and index material within the members only section of such sites, and subscribers of these may use the personal Yahoo service to search through the paid […]

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Washington Post Replaces Google AdWords with Yahoo Search Marketing
According to a report issued by investment firm Standard & Poor’s Equity Research division, paid advertising generated by Yahoo Search Marketing will soon replace ads generated by Google AdWords on the Washington Post newspaper website which is owned and operated by a diversified media network known as […]

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Mathematics of Search Engine Marketing & Need for Creativity
Danny Sullivan writes Search Marketing Isn’t Just Math & Machines, which is in reaction to some chatter that the only way to work in search is to work it mathematically. When I was younger I was good at math, but have not practiced it much in years […]

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AOL Organic Search Engine Placement
AOL has caught on to organic search engine placement in the biggest way. In an optimization and paid-inclusion campaign managed by Carat Interactive, AOL will target keywords relating to the various user “channels” AOL offers such as Black Voices, Music Sessions, City Guides, Personal Finance, etc…
AOL has refocused a lot of […]

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Google AdSense Not Allowed in Desktop Applications
If you are like me and the thousands of others that don’t read the Google AdSense TOS, then this will be new to you. A thread at Search Engine Watch forums named Google AdSense in desktop applications asks the question if you are allowed to embed Google AdSense ads […]

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OpenRank - Open Source Web Mapping
Randfish, popular amongst the forums, has posted a thread at Search Engine Watch Forums named OpenRank - An Open Source WWW Index. Basically, he started OpenRank “with the goal of creating an open source index of web pages.” In the thread there is a lot of confusion about the intent […]

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