Search Engine Journal

SEO By The SEA - Gathering on Search Engines, Boats, and Maryland Seafood
Live on the East Coast and can’t make it to Search Engine Strategies San Jose in August? Looking to meet up and share a few pints with some others in the search engine optimization or paid search marketing industry? Well, have we got […]

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Yahoo Testing Behavior Based Ads
Yahoo, in conjunction with Revenue Science, has been testing its contextual ads on web pages based on user behavior. (via AdWeek) [Not to be confused with their current graphic ad behavioral advertising, this is for Yahoo Partner Publishers - Loren]
In contrast to Google’s AdSense, Revenue Science’s technology targets ads to user […]

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Yahoo Search Marketing & Richard Branson Announce Big Idea Winner
Yahoo Search Marketing today announced that Phoenix, AZ company StairCycle Innovations was selected from among nearly eight thousand entries as the winner of Yahoo Search Marketing’s national “Think Big” contest. StairCycle, co-founded by cardiovascular ultrasound specialist Craig Ridenhour, offers a first-of-its kind cycle that combines the […]

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Technorati, Google, Yahoo, Blogs and Accusations of Inflated Results
David Sifry, CEO of Technorati, is calling out Google and Yahoo to explain why their reported results are sometimes much larger than their viewable results. “Can someone from Google or Yahoo help me to understand why their reported results are sometimes 1000 times larger than their viewable […]

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Search Engine Marketing Kit By Dan Thies - Everything But Yoko Ono
Trying to document the search engine marketing industry is like trying to chase your reflection in a room of mirrors, every time you think you have it in your hands - you turn around and a new opportunity is standing behind you. To date, […]

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AOL Unwraps Its New Portal
AOL beta-launched its new portal, with certain pieces to follow later (e.g., video, personalization). Internal and external expectations are high for the new site and strategy, which seeks to leverage the AOL user-base and network to drive more advertising revenue.
We were briefed by AOL last week and spent two hours […]

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MSN Search Updates Results Based on RankNet
Besides the news yesterday that MSN Local has launched, the people at MSN Web Search snuck in an update to their search results with an algorithm based on what MSN calls RankNet. The search results seem more relevant to the query and MSN feels that RankNet “has imporved [their] […]

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MSN Local Search Goes Live
Today is the summer solstice, an auspicious day for the beta launch of MSN Local Search. Though late to the party, MSN is the last but not least major search entrant in the effort to deliver local.
With the transformation of its “near me” functionality into a more fully formed local-search […]

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Google’s Wallet Not Another PayPal
That’s according to Google CEO Eric Schmidt. The tantalizing quote from Schmidt was: “The payment services we are working on are a natural evolution of Google’s existing online products and advertising programs, which today connect millions of consumers and advertisers.” The San Jose Mercury/Silicon Beat’s Michael Bazeley has eBay CEO Meg […]

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MSN Local Search Launches for Beta Testing
After giving beta users a sneak peak of its Local Search function with the Near Me button in MSN Web Search Beta, Microsoft has now launched its MSN Local Search live on the MSN site yet still in Beta). MSN uses a basic local search result selection of local […]

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