Google the Advertising Agency Over the weekend, Chris Gaither wrote an interesting and entertaining piece in the LA Times about the role of the Google Maximizers. These are the folks who help (mostly large) advertisers improve their campaigns and CTRs on Google. At the SME end of the spectrum is Google’s Jumpstart (beta) program, which hasn’t really been promoted. Taken … [Read more...]
Google the Advertising Agency Over the weekend, Chris Gaither wrote an interesting and entertaining piece in the LA Times about the role of the Google Maximizers. These are the folks who help (mostly large) advertisers improve their campaigns and CTRs on Google. At the SME end of the spectrum is Google’s Jumpstart (beta) program, which [...]
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Greg Sterling