Google the Advertising Agency Over the weekend, Chris Gaither wrote an interesting and entertaining piece in the LA Times about the role of the Google Maximizers. These are the folks who help (mostly large) advertisers improve their campaigns and CTRs on Google. At the SME end of the spectrum is Google’s Jumpstart (beta) program, which [...]

Ask Jeeves’ Jim Lanzone Answers Search Questions Cre8asite Forums hosted a “live” Question and Answer session with Jim Lanzone, the Senior Vice President of Search Properties of Ask Jeeves, Inc. Barry Schwartz of the SERoundtable and moderator at various search oriented foruns, hosted the session on Cre8asite and helped to set up the event. Barry [...]

Ask Allows Enhanced “Zoom” & “Web Answer” Functions News comes way that Ask has announced two new very useful features named Zoom and Web Answers. John Batelle has a quick & easy write up on those features but I will try to make it even quicker for you below. Chris Sherman has a more detailed [...]

Images in Google Adsense Text Only Ads Jensense reports that icons, better known as 16 by 16 pixel favicons, have been spotted in AdSense wide skyscraper ad units (160×600). Register.com, eBay.com and Amazon.com are among those advertisers whose favicons are being shown. This could have a negative impact on the earnings of Google Adsense publishers. [...]

Apple to Support Podcasting in iTunes Apple Computer has announced that it will start to support and organize podcasts in its newer versions of iTunes and iPod software. “With the next version of iTunes, due within 60 days, there will now be an easy way for everyone to find and subscribe to podcasts”, Apple said [...]