Entries from May 2005

Greg Sterling

Google the Advertising Agency

May 31st, 2005 by Greg Sterling | No Comments

Google the Advertising Agency
Over the weekend, Chris Gaither wrote an interesting and entertaining piece in the LA Times about the role of the Google Maximizers. These are the folks who help (mostly large) advertisers improve their campaigns and CTRs on Google. At the SME end of the spectrum is Google’s Jumpstart (beta) program, which […]

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Loren Baker, Editor

Ask Jeeves’ Jim Lanzone Answers Search Questions

May 31st, 2005 by Loren Baker, Editor | No Comments

Ask Jeeves’ Jim Lanzone Answers Search Questions
Cre8asite Forums hosted a “live” Question and Answer session with Jim Lanzone, the Senior Vice President of Search Properties of Ask Jeeves, Inc. Barry Schwartz of the SERoundtable and moderator at various search oriented foruns, hosted the session on Cre8asite and helped to set up the event. Barry writes […]

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Greg Sterling

Yahoo Tries to Get into the ‘Mindset’ of the User

May 31st, 2005 by Greg Sterling | No Comments

Yahoo Tries to Get into the ‘Mindset’ of the User
John Battelle’s blog points out a new search offering from Yahoo! Labs called “Mindset.” At the top of the results page you get a bar with a “slider.” On the left is “shopping” and on the right is “research.” What it allows the user to do […]

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Michael

Google and Microsoft View Each Other Differently

May 28th, 2005 by Michael | No Comments

Google and Microsoft View Each Other Differently
Despite recent search developments and a respectable third-place market market share, Microsoft is still not a competitor in Google’s eyes. Addressing the audience at the Technology Alliance luncheon yesterday, Google’s chief executive Eric Schmidt identified Yahoo! as their main competitor. He downplayed the notion of Microsoft as a main […]

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Michael

Yahoo Reads Your Mind

May 28th, 2005 by Michael | No Comments

Yahoo Reads Your Mind
Yahoo just released Yahoo Mindset - allowing you to view Yahoo search results sorted by intent.
Sometimes you are looking for information and other times you are looking for something to buy. Yahoo Mindset gives you the option to sort results by the level of commercial or informational value.
The interface to Yahoo Mindset […]

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Barry Schwartz, Rusty Brick, Inc. and SERoundtable

Ask Allows Enhanced “Zoom” & “Web Answer” Functions

May 26th, 2005 by Barry Schwartz, Rusty Brick, Inc. and SERoundtable | No Comments

Ask Allows Enhanced “Zoom” & “Web Answer” Functions
News comes way that Ask has announced two new very useful features named Zoom and Web Answers. John Batelle has a quick & easy write up on those features but I will try to make it even quicker for you below. Chris Sherman has a more detailed write […]

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Michael

Ask Jeeves 9000 B-Sides

May 25th, 2005 by Michael | No Comments

Ask Jeeves 9000 B-Sides
Check out the clips that were cut out of the original Ask Jeeves 9000 post. There has been speculation that Ask Jeeves is going to be renamed to just “Ask” or “Ask.com”.
Ask Jeeves has slowly been phasing out their “Ask Jeeves” name and moving towards “Ask.com” for a while now, so […]

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GuestColumnist

Images in Google Adsense Text Only Ads

May 25th, 2005 by GuestColumnist | No Comments

Images in Google Adsense Text Only Ads
Jensense reports that icons, better known as 16 by 16 pixel favicons, have been spotted in AdSense wide skyscraper ad units (160×600). Register.com, eBay.com and Amazon.com are among those advertisers whose favicons are being shown.
This could have a negative impact on the earnings of Google Adsense publishers. A text […]

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GuestColumnist

Bloglines Developing a Blog Search Engine

May 25th, 2005 by GuestColumnist | 3 Comments

Bloglines Developing a Blog Search Engine
In an interview, Mark Fletcher, the CEO of Bloglines (now a division of AskJeeves) says that his company will release a blog search engine this summer which will surpass the likes of Technorati, Feedster, and PubSub. “The challenge,” he says, “is to create world-class blog search, which we don’t think […]

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Loren Baker, Editor

Apple to Support Podcasting in iTunes

May 25th, 2005 by Loren Baker, Editor | No Comments

Apple to Support Podcasting in iTunes
Apple Computer has announced that it will start to support and organize podcasts in its newer versions of iTunes and iPod software. “With the next version of iTunes, due within 60 days, there will now be an easy way for everyone to find and subscribe to podcasts”, Apple said in […]

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