Search Engine Journal

Google AdWords Allows Site Targeting, CPM Rates, Click Here Branded Ads
Marketers rejoice : Marketers using Google AdWords, rejoice! For ages, many of you have wanted the ability to pick and choose exactly where your ads would show up in Google AdSense contextual network. Now you’re getting it.
Beginning today, some Google advertisers will have access to […]

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Desktop Search Privacy Options Comparison
Gartner had earlier warned that companies shouldn’t use the new Google Desktop Search tool because of security concerns and a lack of features. “Google Desktop Search has great potential for business use. Its security problems and lack of corporate-ready functions, however, make it unsuitable for widespread use right now.”
Google was quick […]

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Firefox Users Would Love Mozilla Cleaner
Mozilla Cleaner is a cache and history cleaner for Mozilla Suite, Firefox and Thunderbird. It deletes your cache, history and temporary internet files as well as cleaning e-mail trash, recycle bin, temporary folders, clipboard, windows most recently used items and user added files and folders.
A cookie manager is also included […]

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AccuWeather the Beginning of Google Local Search Syndication?
Google built out a massive traffic and advertising network in part by syndicating its search box to thousands of sites across the Internet. The emerging local search market is challenged by the need for critical mass—there’s volume, but it’s all fragmented and distributed to many many local sites. […]

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Google Hacking for Identity Theft Listed as Top Scam
The National Cyber-Forensics & Training Alliance (NCFTA) has identified its top-five spam scams of March 2005. Google Hacking was listed as one of them as identity theft specialists have identified the information indexed in Google as a channel to scrape for such info.
Google Hacking: NCFTA has identified […]

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WebmasterWorld Search Conference 2005 in New Orleans
My last trip to New Orleans was Jazz Festival 2001 and it was a blast. Sadly enough, I have not made it down since and saw today that Wilco is playing the Jazz Fest this year, another show missed. This June, however, I’ve found another excuse to head down […]

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Enterprise Search Summit 2005
Enterprise Search Summit 2005 is a 2-day conference and solutions showcase that will take place at the Hilton New York on May 17 and 18. In 2004, the event attracted nearly 300 attendees and was sponsored by eight of the leading vendors in the market. This May, attendance is expected to increase […]

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‘My Search History’ a Potential Boon for Google
Google’s early attempt at search personalization was a real dog. With “My Search History” the company is much closer to getting it right.
It’s integrated into the Google search interface and results page (once you’ve registered/signed in) and it indicates your search history, not to be confused with […]

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Yahoo!’s Travel Submit Search Marketing Program
With the re-branding of Overture into Yahoo! Search Marketing, Yahoo! released a new program named Travel Submit. Travel Submit allows the travel industry (airlines, rental cars, hotels, vacations, cruises, and so on) submit “detailed listings of your travel offers and deals will be featured in highly relevant areas across Yahoo! […]

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Google Reports Record Revenue from 1st Quarter 2005
Google last week announced financial results for the quarter ended March 31, 2005.
“This was a very strong quarter for Google. We continue to execute well and we have been able to take full advantage of the growth in online advertising” said Eric Schmidt, Google chief executive officer. “In […]

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