Search Engine Journal

Yahoo My Web Personalized Search Experience
Yahoo announced that they are taking My Yahoo Search (or personal search) to the 360th degree today with the launch of Yahoo ‘My Web’ - a beefed up personalized web offering which offers RSS syndication, saved search, and integration into the normal Yahoo Search and Toolbar offerings (this is BIG). […]

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FastClick Text Ads To Launch in May
Ok, Google takes over FastClick, Gorilla Nation, and Burst publishers with its announcement that Google AdSense will now offer a MEGA site targeting advertising netowrk with offers the option to advertise via impressions with a minimum $2 CPM (not sure if that is the Google Gross or the Net […]

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Findory News and Blog Search Upgrades
Findory sent out a release today about them changing their homepage format to a more tabbed approach - which has been a recent trend (think Yahoo News). Lee Oden of the Online Marketing Blog did a nice little write up on Findory today. Here is an excerpt from Lee’s review […]

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GoogSpy - Spy on Competitors’ Google AdWords
Ever wonder where your competition is advertising on Google, or for which keywords? GoogSpy.com answers this fundamental question of search engine marketers. On GoogSpy.com, simply type in a competitor’s name and see all ads they buy. It also displays the search terms that they naturally rank in the top […]

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Internet Yellow Pages Quality vs. Search Marketing Quantity
The Yellow Pages Association released the results of a study with comScore that supports the idea that despite lower traffic volumes, IYP users are more “ready to buy” and spend more than their Web search counterparts. We haven’t independently looked at the spending claims, but the findings confirm […]

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An Adobe Killer from Microsoft
Adobe may have killed the competition in online publishing by acquiring Macromedia. But Microsoft is not keeping quite. The next version of Windows will include a new document format, code-named “Metro,” to print and share documents, Microsoft said Monday. Metro appears to rival Adobe’s PostScript and PDF (portable document format) […]

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Google PageRank of Perfect 10 - FakeRank?
Google PageRank, as measured by the Google toolbar for IE, updated across the board last week and one member of SearchEngineForums woke up to see that his small site now has a PageRank of 10. FreeVideoCodes_com (the username) has posted the information on the site as well as ideas […]

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Local Search Optimization Think Globally, Act Locally
Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In order to tap into the local market, however, it […]

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Google AdWords Site Targeting : Google Now a Media Company
Last quarter, Google declared in its SEC 10-K filing that it was a “media company”: “We began as a technology company and have evolved into a software, technology, Internet, advertising and media company all rolled into one.” Indeed. In launching Site Targeting, newly announced enhancements to […]

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Why Opera Browser?
I have been quite vocal about my preference for the Opera Browser since quite sometime. People keep on recommending me alternatives like Maxthon or Firefox but they forget the fact that I know what I do so I know what works best for me. I have been on the net since around 6 […]

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