Search Engine Journal

Playing By Googles Rules
As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results […]

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Google Slightly Changes AdWords Ranking Algorithm
There are two basic components to how an AdWords ad is ranked in the sponsored section of the search results page. Cost per click (the bid) and click through rate, those two numbers make up your “rank number” or the position of your PPC ad.
A well moderated WebmasterWorld thread named […]

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Optimizing Your HTML
Optimizing your HTML documents is a must for professional webmasters, and it has many potential benefits. With a little effort and know-how, you can clean up your HTML files and reap the benefits today. There are three steps to cleaning up your HTML files while you are coding in HTML.
1) Validate your HTML […]

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Using CSS to Eliminate Tables
CSS or Cascading Style Sheets has opened up tremendous possibilities for improving web site designs, web page layouts and adding new features. The HTML code can be made shorter, cleaner and simpler by CSS resulting in faster loading of web pages, and making them more accessible to search engines. Here I […]

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How to Improve Your CTR on Google Adwords
Many web site owners have no idea how to get the most out of their ads on Google AdWords. Many web site owners are just wasting their money for little or even nothing in return. Unless your a big company with lots of money to spend, you will […]

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Banned from Google and Wondering Why?
There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don’t rank high for nothing, not even for their Web site’s name. It’s a Web site owners worst […]

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Fresh Content Improves Search Engine Optimization
Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. […]

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Personalize Me - Google, Yahoo, MSN and Ask Jeeves Getting To Know You
Some people like to personalize everything, mixing and matching from an enormous variety of options to suit their unique tastes. Others are not so fond of the concept of information personalization, fearing the trend will remove their ability to access the same options […]

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Google Beats Wall Street Expectations
They did it again. Last week Google again surpassed anyone’s expectations when they reported first quarter results 93% higher than the previous period in 2004. They made more money than even they thought they would. Revenues reported in the first quarter of 2005 exceeded $1.256 billion, a 22% increase over Q4 […]

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URL Trends - Cool Domain Tracking Tool
URL Trends is a free tool from Joel Strellner which tracks how a domain does over time. Each month it tracks Alexa ranking, Yahoo! backlinks, MSN backlinks, & Google backlinks. The tool also compares the site to Google search results and keywords in the WordTracker database to determine if […]

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