Search Engine Journal

Yahoo to Limit Access to PPC API
Based on a post over at Smart Keywords Blog, AussieWebmaster reports that Yahoo! is going to lock down the API for the PPC Program. He says, “Right now no new SEM/Analytics companies are being allowed in, or the “not no, not now” response.”He adds, that Yahoo! wants to take […]

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Pay Per Call Search Becoming More Competitive
A raft of competitors using the label “pay per call” is about to enter the marketplace and compete for business in this up-and-coming arena. The first of these new would-be competitors for Ingenio making a public push is ZiffTalk. Another is Thinking Voice.
Call measurement firms, such as MediaTraks […]

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Quigo Serves Advertising for Automotive Partners
Quigo Technologies announced today that it signed agreements with several large automotive publishers to use AdSonar Exchange to place relevant text ads on their automotive web sites. AdSonar Exchange matches advertisers and publishers using contextual targeting technology in order to address the search relevancy issue. The new publishers boost the […]

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Become.com’s AIR Out-Ranks Hilltop
Become.com, a relatively new player to the shopping search engine game has been getting a lot of press over the past few months. One such topic is on their vertical search technology named AIR. Today, Jason Dowdell interviewed Become’s CTO Yeogirl Yun asking some targeted questions on the AIR (Affinity Index Ranking) […]

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Digital Point’s Keyword Tracker Supports MSN and Yahoo
Huge news for those who love API based keyword tracking tools, DigitalPoint has added support for Yahoo! and MSN results. I believe the MSN tracking component is through the RSS feed supported at MSN and Yahoo! is through the new API (but you might need to host something […]

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Real Estate Vertical Offers Simplified Search Marketing
Following in the footsteps of other “small business aggregators,” (e.g., Yellow Pages publishers, Web hosts, Newspapers) real estate vertical HomeGain.com has launched a simplified search-engine marketing program for local brokers and agents.
Dubbed “SearchMaximizer,” it will encompass Google, Yahoo!, MSN and AOL, among other sites. HomeGain currently has a wide […]

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DVD Jon’s PyMusique Bypasses Apple iTunes Again
That was fast. Almost too fast. But conspiracy theories aside, this fist fight back and forth between DVD hacker Jon Johansen and Apple is getting to be pretty exciting. Exactly 1 day after Jon posted app and source code for a way to get past the iTunes encryption - […]

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Three News Publishers Acquire 75% of Topix.net
Three major news companies have bought 75% of Topix.net, acquiring an even stake for each publishing giant. Gannett Co., Inc., Knight-Ridder, Inc. and Tribune Company jointly have acquired a 75 percent stake in Topix.net. Ownership is split evenly, with each media company owning 25 percent and the Topix.net founders […]

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Yahoo Boosts Yahoo Mail to 1 GB Storage
Yahoo, feeling the heat from Google GMail and MSN Hotmail, has raised its Yahoo Mail’s storage capacity to 1GB, four times what it was previously offering. Email has recently gone beyond the normal text format that Internet users are accustomed to, with email photo and video sending becoming […]

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Apple iTunes Fixes Digital Rights Management Hack
A group of programmers released a hack last week, dubbed PyMusique, which let the users buy songs from the iTunes Music Store without any Digital Rights Management (songs stripped of antipiracy protections). One of the famed developers involved with PyMusique application is the original developer of the DeCSS DVD […]

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