Search Engine Journal

Blog Search Engine Boosts Traffic and Searces Via New Toolbar
The Blog Search Engine, one of the premier search engines for blog entry results, has recently announced that it has increased blog searches by over 10% with the implementation of a new Blog Search Toolbar powered by EffectiveBrand. Search toolbars allow users to employ search engines […]

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Microsoft Office Outlook Live Gives Outlook-Hotmail Combination
Microsoft is feeling the pinch of Google’s Webmail service GMail. We saw it from the way MSN Hotmail was upgraded from a puny two Megs to 250 Megs and the way Microsoft is now promoting Hotmail with their flagship mailing application MS Outlook. Google’s GMail has an excellent webmail […]

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SixApart LiveJournal Sabotaged?
The analysis of the SixApart LiveJournal (SALJ) power outage that has been posted on the SALJ site, and states that somebody “accidentally” hit an Emergency Power Off (EPO) switch, which itself was behind a covered case to prevent accidents, then replaced the protective casing, and then left the building. [sounds like a Simpsons […]

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Google Unveiling a Revamped Adwords - Adsense Program
SiliconValleyWatcher reports that about 1800 Google marketing people from its offices around the world are at an internal sales conference at a secret location in San Francisco, being briefed on a completely revamped Google Adwords/Adsense program and other new features. As well as being an important source of […]

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Nofollow to limit blog and comment spam
Over the past year, Blogs have been used to manipulate search engine rankings in a very big way. Couple the immense power of link-distribution inherent in the Blogosphere with Google’s way of ranking websites based on the number and relevancy of incoming links and add a number of SEOs […]

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Got Friendster? Got Advertising!
In an effort to increase its revenue, Friendster—the internet’s first official “social networking” vehicle—has just partnered up with DoubleClick to increase advertising on its site. Friendster, originally launched during a period of decline in the online advertising sector and now boasting roughly 13 million users, initially experienced problems raking in the ad […]

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Yahoo! Movin’ On Up
This week, Yahoo! released its quarterly report and threw more astounding numbers our way. For starters, even without taking into consideration their gain from sales of Google shares, Yahoo!’s fourth-quarter net profit rose from $75 million to $187 million—up to13 cents a share from a previous 5 cents per share.
Once the […]

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Click Fraud : Now More Than Ever
We all agree that last year was a banner year for online advertising (up to $9 billion from $7.2 billion in 2003). But a new version of fraud is bringing into question just how good our accounting numbers may be.
Click fraud (a process in which competitors click repeatedly […]

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MSN Beta Search Is Now Live
MSN has removed the beta-wrap from its proprietary search engine and is now showing self-generated results at MSN.Com. Beta results had started bleeding into MSN listings over the past three weeks but since Sunday (Jan 16), the .COM (US / Global) version of MSN has consistently mirrored those found at […]

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As an opportunity to use good keyword rich link anchor text, footer links are a real boon to the site optimization efforts. In fact, the anchor text choice can enhance even the often neglected Home and About Us pages. At the very least, the anchor text for Home should be Business Name Home. The anchor […]

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