Search Engine Journal

Apple Replaces Google As Top Global Brand
Has Google fallen from the brand Apple tree? The results for Brandchannel’s fourth annual Readers’ Choice Awards for brand of the year show that Google is now the sceond most popular brand behind the ipod-poppin’ Apple Computers. Other winners in this year’s top brands survey include Sony, Pixar, Ikea […]

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Yahoo Local Dials Up Mobile SMS Service
The war in the search engine market has led to an array of services being offered by the companies for free in the recent days. First, we saw Google releasing their desktop search, which was followed by similar products from Yahoo! and MSN. Then we saw Video Searching. Another […]

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SEO & Blogger Part 4 - The Link Power of Blogs
Much of the search engine optimization power of blogs is through their extensive linking networks. Blog owners are free and generous linkers. They link to other blogs permanently, usually from the high PageRank home page, and freely link to what they consider interesting blog posts. […]

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SEO & Blogger Part 3 - On Page Blog Optimization Techniques
Blogs are optimized using the same techniques as static websites. Keep in mind that a blog is simply another website. What works in the search engines for other sites will also work for optimizing a blog.
Blogger assists the blog writer by building in many optimization […]

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SEO & Blogger Part 2 - Search Engine Power of Blogs
Contrary to what many people believe, Google does not give preference to blogs hosted on Blogger, despite Google’s ownership of the popular blog service.
As a result, bloggers using the Blogger hosting system are on even footing with bloggers using other free or paid blog […]

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Search Engine Optimization and Blogger Blogs Part One
Optimization for Blogger hosted blogs - Blogs are the fastest growing class of websites on the internet. No longer the sole domain of teenagers and the love lorn, blogs are now an established form of internet communication.
The online business community has recently discovered the power of blogging, and […]

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Google and Mozilla’s Love Child - GOOGZILLA
There was a partnership made this week that is probably scaring the pants off of Bill Gates and the people behind Internet Explorer - Google is shacking up with Mozilla to form Googzilla! Well, not exactly, but close enough. Just as Mozilla makes Internet news of securing almost 6% […]

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BankRate and Yahoo Continue to Distribute Content
Bankrate the web based banking marketplace, announced today it has renewed its operating agreement with Yahoo Finance. Under the agreement, Bankrate will produce personal finance editorial content and rate table listings of banking products such as mortgage loans, auto loans and CD yields for the Yahoo personal finance channel. […]

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Yahoo Ranks its Directory Pages Too Well in the Natural Results
It seems as if some people are disturbed that Yahoo! ranks its directory pages fairly high in the Yahoo! Search natural results. I have noticed this as well, but I can’t seem to pull up any results (at the moment) where the a Yahoo! directory […]

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Directories and their Importance for Search Engine Rankings
A directory is simply a web site that contains a categorized listing of links from around the web. They aid surfers to locate the ‘best’ and most informative links for a particular category. For example a category may be called ‘Home and Garden’ and in this category there […]

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