Local and Shopping Search Are Growing Among Internet Users According to a recent consumer search behavior study conducted by BizRate.com and The Kelsey Group of 3,887 online respondents, findings show that while general search engines rank the highest in terms of usage, with 72 percent indicating they use general search engines nine or more times [...]

Search Engine Marketing: Outsource or In House? Barry Schwartz is covering the current Search Engine Strategies Conference in Stockholm, Sweden. The next Search Engine Strategies session I thought would be interesting to report on was Search Engine Marketing: Outsource or In House?. Chris Sherman is moderating this panel, which includes Drew Graham from Kelkoo, Bill [...]

Google Adds AdWords To Froogle Shopping Feed Google has announced in their Froogle Friends Newsletter that Froogle will be adding an Ad Automator to Froogle where merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of their new ad-producing technology. This seems to be a hybrid [...]

LookSmart Performs Despite MSN Split and Acquisitions LookSmart more or less broke even last quarter to the surprise of many analysts after LookSmart announced their financial results for the third quarter which ended on September 30, 2004. LookSmart currently provides paid search results through a distribution network that includes Lycos, CNET, InfoSpace (Excite, MetaCrawler, Webcrawler), [...]

Yahoo Goes Mobile with Search and Images Yahoo yesterday unveiled their latest weapon in the search engine wars with Google and Microsoft – their mobile phone Yahoo. Nevermind desktop search or free email accounts, Yahoo is now bringing their search, local listings, and even images to mobile phones and portable devices. Yahoo is also bringing [...]

BellSouth’s RealPages to Sell Google AdWords RealPages.com from BellSouth yellow pages and Google today announced an agreement whereby RealPages.com will become the first yellow pages publisher authorized to sell advertising through Google AdWords(R) to small and medium-sized local businesses. Under the multi-year agreement, BellSouth will include Google AdWords as an integral part of its RealSearch [...]

Switchboard.com: The King Of Local Search Forget about local search with Google, Yahoo! or MSN. They don’t have a clue. When it comes to great local search, Switchboard.com is king! And no matter how hard Google, Yahoo! and MSN try, when it comes to local search, they’ll never even be in the same league as [...]