Search Engine Journal

Find.com Business Search Engine Adds Content Providers
Find.com, a search engine for business professionals, today announced that it has signed PricewaterhouseCoopers LLC, IBISWorld, IOMA, Datamonitor, and Mintel as new premium content providers for the business search engine. Find.com was founded in June 2004 to provide a solution for business professionals in need of precise and reliable […]

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Firefox RSS Feature to Remain as Live Bookmarks
As per Ben Goodger’s Blog, the RSS functionality introduced in the preview release version of Firefox is going to remain limited to what it is currently. It is not planned to replace any RSS extension or external feed readers for anyone. The only purpose to have live bookmarks […]

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Context Within Search and Optimization
A part of the problem in search engines relates to end users (you) expectations of what you will see in search results. I’ve run a few search query tests on the search engines recently. It’s really an ongoing thing. I basically tested various wordings of the same question - “things search […]

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Tracking Online Marketing ROI Using Cost Per Action
As the online advertising market is poised to grow nearly $10 billion over the next six years, it’s essential that we remember the importance of measuring the effectiveness of that spending. There’s no point undertaking any marketing or advertising campaign unless you can measure its results. And
results are […]

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AOL Places Classified Listings in Search Engine Results
Although AOL has yet to launch their AOL InStore into their search engine results, according to AuctionBytes, AOL is now testing the inclusion of AOL Classified Ads into their normal Google powered search listings. The classified listings are now being tested in AOL search results just above the […]

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Google Adwords And The Lost Art Of Copywriting
Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet. An entire industry, loosely known as “Search Engine Marketing” (SEM for short) has grown up to support this new advertising medium. To date, […]

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Google Founders Honored By Marconi Foundation
Google’s founders Sergey Brin and Larry Page, who as Stanford graduate students successfully created the Google search engine, have been named the 2004 Fellows of the Marconi Foundation at Columbia University. The two award winners will join a select cadre of 32 of the world’s most influential communications technology pioneers […]

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Furl Search Client Acquired By LookSmart
LookSmart, an Internet search company, today announced the acquisition of Furl.net, an innovative service that enables users to save a full-text copy of any page on the Web, then search and share that data. Terms of the acquisition were not disclosed. Furl allows members to simply and securely save […]

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Google Browser May Become Reality
There has been much fanfare in the Mozilla fan camps about the possibility of Google using Mozilla browser technology to produce a GBrowser - the Google Browser. Over the past two weeks, the news and speculation has escalated to the point where even Google itself is acknowledging the whispers among the […]

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LookSmart Adds Porn Free Search to Net Nanny
LookSmart today announced the release of Net Nanny 5.1, an updated version of its Internet filtering software, and the first version to include family-safe Web search. Net Nanny 5.1 has a suggested retail price of $39.95 for new buyers of Net Nanny and is a free upgrade for […]

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