Search Engine Journal

FaganFinder Search Engine Launches URLinfo
Another great tool from Michael Fagan via his already VERY useful Fagan Finder search page. Michael pinged us today to inform us about his new URLinfo resource that makes finding info about a specific web page/site from a variety of sources just a click or two away. It’s simple. At the […]

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Reciprocal Link Scams
Reciprocal link scams are on the rise. It is no secret that most search engines count the quantity and quality of incoming links to a website when deciding how to rank it. In fact some give weight to the ratio of incoming links versus outbound links. This has lead some webmasters to use […]

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Surefire Google Adwords Formula
Success with Google Adwords isn’t quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they’ll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).
Here’s the surefire three-step formula that’s as easy […]

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Yahoo Mail Fixes Security Flaws
Yahoo reportedly fixed two flaws in Yahoo Mail which had the potential to allow a hacker to read a victim’s browser cookies and change the appearance of some pages, Yahoo told news services. A Yahoo representative said the flaws were fixed last month by making changes on the company’s Yahoo Mail […]

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Google AdWords Dynamic Keyword Insertion
Just another tip on improving conversion rates with Google AdWords. When search words appear in a Google ad they are bolded. A good way to improve click through rate (and thus lower price per click) is to place keywords in the ad.
Sometimes it may not be practical to create 100 different […]

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Google Shares Jump 18% In NASDAQ Debut
Google stock shares rose 18 percent in their NASDAQ stock market debut yesterday, after a scaled-down $1.67 billion IPO marked by missteps and lackluster market conditions. Google co-founder Larry Page and chief executive Eric Schmidt showed up at the Nasdaq stock market as Google began trading as a public […]

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Understanding Google AdWords
Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down the left side of the screen.
Google AdWords provide an inexpensive advertising venue for businesses to advertise products or services to a targeted audience. Advertisers have the ability […]

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Yahoo Now Powers OptusNet of Australia and New Zealand
Yahoo Search now powers the search engine results for OptusNet, Australia’s second largest Internet service provider. The Age reports that Optus signed an agreement with Yahoo’s Australia and New Zealand divisions where in Yahoo! Search Technology will power the OptusNet dialup and broadband portals.
OptusNet, which serves […]

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Amazon to Purchase Chinese Retailer Joyo.com
Amazon.com agreed to buy Joyo.com which is China’s largest online retailer of books, music and videos. The agreed purchase will be at $75 million for Amazon to enter the world’s second largest populated Internet market.
Amazon will pay $72 million in cash and assume employee stock options to buy Joyo. The […]

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Court Rules File Sharing Legal
A federal appeals court has upheld a controversial decision which ruled that file sharing software such as Kazaa, Morpheus or Grokster are indeed legal. The 9th U.S. Circuit Court of Appeals in Los Angeles ruled on Thursday that peer-to-peer software developers were not liable for any copyright infringement committed by people […]

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