Entries from August 2004

Loren Baker, Editor

Linux Desktop KDE Plans Google Style Search

August 27th, 2004 by Loren Baker, Editor | 10 Comments

Linux Desktop KDE Plans Google Style Search
Open-source Linux desktop environment KDE developers have announced plans to make searching for files on the KDE desktop more simple by adding a Google-style search feature. CNet reports that the next version of KDE, which will either be called 3.4 or 4, and is likely to be released within […]

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Loren Baker, Editor

RocketInfo Partners with Canadian Press, Helps Nascar

August 27th, 2004 by Loren Baker, Editor | 3 Comments

RocketInfo Partners with Canadian Press, Helps Nascar
Rocketinfo Inc., news search engine announced yesterday that it has formed a key reseller alliance with the Canadian Press (CP), one of the top-rated multimedia news agencies in the world. CP plans to expand their media monitoring services by offering clients access to the full 11,000 source Rocketinfo database, […]

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GuestColumnist

What’s Next For Google - ISP, Browser, Desktop Search?

August 26th, 2004 by GuestColumnist | 21 Comments

What’s Next For Google - ISP, Browser, Desktop Search?
Google has had a meteoric rise to stardom. I remember an article I saw in PC World Indian Edition in the year 1999 which mentioned this small startup with a funny name. I passed it on like yet another search engine which were booming in those days. […]

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Loren Baker, Editor

Understanding Search Engine Models

August 26th, 2004 by Loren Baker, Editor | 5 Comments

Understanding Search Engine Models
To understand search engines and search engine marketing, one must first understand the search engine model. There are two fundamentally different types of search engine back ends: site directories and spidering search engines. Site directory databases are built by a person manually inputting data about websites. Most directories include a site’s url, […]

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Loren Baker, Editor

Electronic Jihad Internet Attack Rumored For Today

August 26th, 2004 by Loren Baker, Editor | 1 Comment

Electronic Jihad Internet Attack Rumored For Today
Is the Electronic Jihad attack happening today or is it just stirred up rumors? Yevgeny Kaspersky has raised concerns of a major attack on the internet today. Kaspersky has been widely quoted as saying that there would be a major online attack against Israeli sites today. “Arabic and Hebrew […]

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Loren Baker, Editor

Yahoo Nazi Memorabilia Ruling Overturned

August 26th, 2004 by Loren Baker, Editor | 4 Comments

A US appeals court ruled this week that a lower tribunal had no right to decide a case brought against US internet giant Yahoo by two French groups trying to halt online sales of Nazi memorabilia. Documents showed on Wednesday that the Ninth Circuit Court of Appeals in San Francisco ruled Monday that a US […]

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GuestColumnist

Search Engine Personalization - The Fallout

August 26th, 2004 by GuestColumnist | 3 Comments

Search Engine Personalization - The Fallout
There has been a lot of discussion recently about search engine personalization, with search engines such as Yahoo! and Google experimenting with factoring in profile information to adjust search results based on relevance to a specific user rather than just giving the exact same results to every user who searches […]

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Loren Baker, Editor

Search Engine Giving Away $5 Million in Advertising

August 25th, 2004 by Loren Baker, Editor | 6 Comments

Search Engine Giving Away $5 Million in Advertising
Search engine Tygo.com hit the Internet today with an unusual marketing approach that matches its unusual advertising model. The new search engine is giving away $5,000,000 in advertising through its Flat Rate Placement program to introduce advertisers to its new advertising model. Tygo.com is the only major search […]

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Loren Baker, Editor

Playboy Publishes More of the Google Interview on Playboy.com

August 25th, 2004 by Loren Baker, Editor | 2 Comments

Playboy Publishes More of the Google Interview on Playboy.com
Playboy magazine on Tuesday published previously unsyndicated interview excerpts to its Web site from its interview with Google’s founders. The original interview was published just before the Internet search engine’s much-anticipated initial public offering.
In the never before seen excerpt on Playboy.com, Google co-founder Larry Page talks about […]

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JillWhalen

Search Engine Marketing Issues - Link Popularity

August 25th, 2004 by JillWhalen | 9 Comments

Search Engine Marketing Issues - Link Popularity
For years, “link popularity” and “Google PageRank” have been the talk of the town in the search engine optimization community. However, the definition of link popularity and how it differs from PageRank (PR), as well as how much effect these actually have on search engine rankings, is often misunderstood.
What […]

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