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Overture Offers Local Match Regional Advertising

July 1, 2004 By

Overture Services began offering advertisers on Monday the ability to target Web ads to their neighbors, local businesses, or anything within a half mile radius. Overture's Local Match allows advertisers to customize offers and promotions on the basis of communities, city names, and zip codes and have those ads presented on major Web sites. Local Match gives advertisers "the ability to … [Read more...]

Overture Services began offering advertisers on Monday the ability to target Web ads to their neighbors, local businesses, or anything within a half mile radius. Overture’s Local Match allows advertisers to customize offers and promotions on the basis of communities, city names, and zip codes and have those ads presented on major Web sites. Local [...]

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July 1, 2004 | 2 Comments | Read Story

Filed Under: Search Marketing

MSN Search Relaunches, Has a Google Look

July 1, 2004 By

MSN today launched a range of new and updated services for its MSN Search service, aimed at helping people get faster, cleaner and easier access to the information they want. As part of a $100 million investment in improving the customer experience, MSN is delivering the most significant upgrade to MSN Search in its history, [...]

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July 1, 2004 | 5 Comments | Read Story

Filed Under: News
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