According to digital marketers Atlas DMT there can be huge differences in positions 1 and 2 on Google’s paid search listings. The report points out that someone in position 1 could be receiving as much as ten times more traffic than the person in position 10. There could be a 40% drop in traffic between […]
Entries from July 2004
Paid Search Engine Listings and the Importance of Ranking
July 25th, 2004 by GuestColumnist | 1 Comment
What Yahoo Search Wants in its Index
July 23rd, 2004 by Loren Baker, Editor | 2 Comments
Yahoo just updated their site guidelines. Here’s a look:
Pages Yahoo! Wants Included in Its Index
* Original and unique content of genuine value
* Pages designed primarily for humans, with search engine considerations secondary
* Hyperlinks intended to help people find interesting, related content, when applicable
* Metadata (including title and description) that accurately describes the contents of a […]
23 Reasons Google Could Become a Penny Stock
July 23rd, 2004 by Loren Baker, Editor | 8 Comments
Google is a great website, but a lesson of the dotcom bubble is that a great website is not always a great business, advises Dr. Steve Baba, a Ph.D. in Economics from the University of Maryland, in a report on Google stock.
Google’s expected IPO has attracted enormous, one-sided, positive buzz from Google fans, techies nostalgic […]
9/11 Commission Report Clustered by Vivisimo
July 23rd, 2004 by Loren Baker, Editor | 1 Comment
Vivisimo, the award-winning clustering engine for Web search, today created a special tool for readers of the 9/11 Commission’s report.
Located at http://vivisimo.com/911 , this tool serves as a reference to help both the media and the general public search the report’s contents and focus on areas of interest quickly.
Vivisimo’s clustering technology organizes this vast report […]
eBay Taking Search Engine Optimization Seriously, Looking for SEO Specialist
July 23rd, 2004 by Loren Baker, Editor | 4 Comments
Seems like everyone is starting to take SEO seriously now, except Seth Godin! Like many other large ecommerce systems, sites, and others who may have viewed search engine optimization as snake oil in the past, eBay is now searching for an SEO specialist on HotJobs!
Associate Manager, Internet Marketing Natural Search at eBay Inc. - Yahoo! […]
XML based News Search Engine - FeedsFarm
July 23rd, 2004 by Loren Baker, Editor | No Comments
XMLSoft releases feedsfarm.com, News Search Engine -with Custom XML News feeds in RSS and Atom formats: www.FeedsFarm.com
The news search engine is fed by over 900 high quality news sources via XML news feeds in RSS and Atom formats. The news index is updated every 5 minutes, resulting in fresh news content.
Users are able to search […]
Feedster Covering the Democratic Convention
July 23rd, 2004 by GuestColumnist | 5 Comments
Feedster Offers Searchable Compilation of Official DNC Bloggers. You can browse the latest postings or limit your search to these “official” DNC bloggers.
politics.feedster.com :: The Official DNC Bloggers
Thanks for the tip Gary!
In other Feedster news, they’re going sponsored links! eWeek reports that Feedster is serving Overture partnered sponsored links throughout their site and is working […]
Discounts for Google Page Rank
July 22nd, 2004 by Loren Baker, Editor | 8 Comments
A software firm is issuing reseller discounts to bloggers who comment on their package and the discount is determined by that blogs Google Page Rank. While either a genius or dangerous way to both draw buzz to one’s product and increase their overall Gogle rankings (until Google finds out), this is an interesting study in […]
Recently Awarded Search Engine Patents
July 22nd, 2004 by GuestColumnist | 2 Comments
A Selection of Recently Awarded Search-Related Patents & Recently Published Search-Related Patent Applications
Search engine with natural language-based robust parsing for user query and relevance feedback learningAssignee: Microsoft
Method and system of ranking and clustering for document indexing and retrievalAssignee: SAIC
Method for promoting contextual information to display pages containing hyperlinksAssignee: Microsoft
Method and system for updating a search […]
Minor security bug in GMail reported
July 22nd, 2004 by Loren Baker, Editor | 4 Comments
A GMail user named Ahmed Motaz reported a possible security flaw in the Google’s upcoming emailing service GMail. The problem is related to the ‘CheckAvailability’ which can be misused to attain user information of a new user who is trying to register for the much hyped email service.
The flaw is: a remote user can […]
