Paid Search Engine Listings and the Importance of Ranking

According to digital marketers Atlas DMT there can be huge differences in positions 1 and 2 on Google's paid search listings. The report points out that someone in position 1 could be receiving as much as ten times more traffic than the person in position 10. There could be a 40% drop in traffic between number 1 position and number 2. However, on Overture "Taking the number two spot is a … [Read more...]

According to digital marketers Atlas DMT there can be huge differences in positions 1 and 2 on Google’s paid search listings. The report points out that someone in position 1 could be receiving as much as ten times more traffic than the person in position 10. There could be a 40% drop in traffic between [...]

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July 25, 2004 | 1 Comment | Read Story

What Yahoo Search Wants in its Index

Yahoo just updated their site guidelines. Here’s a look: Pages Yahoo! Wants Included in Its Index * Original and unique content of genuine value * Pages designed primarily for humans, with search engine considerations secondary * Hyperlinks intended to help people find interesting, related content, when applicable * Metadata (including title and description) that accurately [...]

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July 23, 2004 | 2 Comments | Read Story

23 Reasons Google Could Become a Penny Stock

Google is a great website, but a lesson of the dotcom bubble is that a great website is not always a great business, advises Dr. Steve Baba, a Ph.D. in Economics from the University of Maryland, in a report on Google stock. Google’s expected IPO has attracted enormous, one-sided, positive buzz from Google fans, techies [...]

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July 23, 2004 | 8 Comments | Read Story

9/11 Commission Report Clustered by Vivisimo

Vivisimo, the award-winning clustering engine for Web search, today created a special tool for readers of the 9/11 Commission’s report. Located at http://vivisimo.com/911 , this tool serves as a reference to help both the media and the general public search the report’s contents and focus on areas of interest quickly. Vivisimo’s clustering technology organizes this [...]

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July 23, 2004 | 1 Comment | Read Story

eBay Taking Search Engine Optimization Seriously, Looking for SEO Specialist

Seems like everyone is starting to take SEO seriously now, except Seth Godin! Like many other large ecommerce systems, sites, and others who may have viewed search engine optimization as snake oil in the past, eBay is now searching for an SEO specialist on HotJobs! Associate Manager, Internet Marketing Natural Search at eBay Inc. – [...]

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July 23, 2004 | 2 Comments | Read Story

XML based News Search Engine – FeedsFarm

XMLSoft releases feedsfarm.com, News Search Engine -with Custom XML News feeds in RSS and Atom formats: www.FeedsFarm.com The news search engine is fed by over 900 high quality news sources via XML news feeds in RSS and Atom formats. The news index is updated every 5 minutes, resulting in fresh news content. Users are able [...]

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July 23, 2004 | Comments Off | Read Story

Feedster Covering the Democratic Convention

Feedster Offers Searchable Compilation of Official DNC Bloggers. You can browse the latest postings or limit your search to these “official” DNC bloggers. politics.feedster.com :: The Official DNC Bloggers Thanks for the tip Gary! In other Feedster news, they’re going sponsored links! eWeek reports that Feedster is serving Overture partnered sponsored links throughout their site [...]

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July 23, 2004 | 5 Comments | Read Story

Discounts for Google Page Rank

A software firm is issuing reseller discounts to bloggers who comment on their package and the discount is determined by that blogs Google Page Rank. While either a genius or dangerous way to both draw buzz to one’s product and increase their overall Gogle rankings (until Google finds out), this is an interesting study in [...]

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July 22, 2004 | 8 Comments | Read Story

Recently Awarded Search Engine Patents

A Selection of Recently Awarded Search-Related Patents & Recently Published Search-Related Patent Applications Search engine with natural language-based robust parsing for user query and relevance feedback learningAssignee: Microsoft Method and system of ranking and clustering for document indexing and retrievalAssignee: SAIC Method for promoting contextual information to display pages containing hyperlinksAssignee: Microsoft Method and system [...]

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July 22, 2004 | 2 Comments | Read Story

Minor security bug in GMail reported

A GMail user named Ahmed Motaz reported a possible security flaw in the Google’s upcoming emailing service GMail. The problem is related to the ‘CheckAvailability’ which can be misused to attain user information of a new user who is trying to register for the much hyped email service. The flaw is: a remote user can [...]

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July 22, 2004 | 4 Comments | Read Story