Many major search engines now have the capability to index PDF files created by Adobe Acrobat and return them in search results. If you are a Web site owner with PDF files on your site, this is good news.
What you may not know is that this capability presents potential usability problems, especially for searchers. What […]
Entries from June 2004
Search Engine Results & PDF Files
June 11th, 2004 by GuestColumnist | 2 Comments
Fundamental flaw with Link Popularity
June 11th, 2004 by Loren Baker, Editor | 3 Comments
Mike Lauher at Junk Drawer sent me an email about this earlier, seems like an interesting problem with Google’s Link Popularity.
How can a Real Estate Company in Ann Arbor Michigan place in the top ten of a Google search on the term “Directory”? (a search with 230 million returns)
The answer is simple… acquire a domain […]
Ask Jeeves Goes Desktop Search with Tukaroo
June 10th, 2004 by Loren Baker, Editor | 1 Comment
Ask Jeeves has followed up search engine acquisitions and the issuing of $400 million in stock offerings with the new aquisition of a desktop search technology firm Tukaroo. Tukaroo makes software that gives users desktop search capability covering the hard drive, local network and Internet. Terms of the deal were not disclosed by Ask Jeeves […]
Yahoo Testing Homepage Redesign
June 8th, 2004 by Loren Baker, Editor | 19 Comments
Yahoo is testing a new home page design which simplifies its personal, shopping, directory and news offerings while also putting more of an emphasis on the Yahoo search engine and its Yahoo search offerings.
In the new version, the six badges or buttons that usually surround the Yahoo logo have been moved down into a […]
Interview of Bruce Stone of Wow Directory
June 8th, 2004 by aaron wall | 3 Comments
Hello Bruce,
Thanks for taking the time to let me ask you a few questions. Lets get into the questions…
When did you come up with the idea for Wow Directory?
WoW is a long time dream come true. I have wanted my own directory since I started editing around eight years ago but my work schedule would […]
Overstock.com Sets Affiliate PPC Guidelines
June 8th, 2004 by Loren Baker, Editor | 3 Comments
Overstock.com is taking measures that will prevent its affiliates from bidding on Overstock.com trademarks. Search Engine Lowdown reports that an email was sent out today to Overstock affiliates which outlines certain new regulations. Here’s a copy of an email they sent out.
I write to inform you of a change in our policy with respect to […]
Landing Page Optimization Techniques Lower Acquisition Costs
June 8th, 2004 by GuestColumnist | 4 Comments
Any marketer that has been involved in search engine marketing and search engine optimization understands the never-ending quest to attract customers at a reasonable cost. With acquisition
costs that can rise to $60 to $100 per customer or more, there is a constant demand for better word lists, better bidding, and better ad copy to […]
Google May See Challenges As It Expands
June 7th, 2004 by Loren Baker, Editor | 4 Comments
Google dominates the minds and desktops of Internet users, with Yahoo a distant second, according to a nationwide consumer survey on search engines whose results were released today by Standard & Poor’s Equity Research Services.
The survey’s findings indicate that 48% of search engine users say they use Google most overall, compared to 20% for […]
Maximize Your Search Engine Promotion Productiveness
June 7th, 2004 by GuestColumnist | 3 Comments
An important element to being productive in search engine promotion is to continually stay focused on the goals of your web site campaigns. When I say “stay focused” though, what comes to mind? Most likely you are thinking, “concentrate on what increases relevant traffic.” While that is one way to stay focused and is also […]
Interview with Gary Flake of Yahoo Labs
June 7th, 2004 by GuestColumnist | 2 Comments
20 Questions with Gary Flake, Head of Yahoo Research Labs
An interview in the ROTW space this time around. Dr. Gary Flake, Principal Scientist & Head of Yahoo! Research Labs, was kind enough to answer 20 questions for this email interview. This is a “must read” for those of you interested in web search and online […]
