Entries from June 2004

Loren Baker, Editor

Bill Gates Confirms New MSN Search is Coming Soon

June 30th, 2004 by Loren Baker, Editor | 1 Comment

According to CBS MarketWatch reports that Microsoft will unveil a new look to its MSN Search service next month. The new MSN Search has been highly anticipated to challenge Google and Yahoo dominance.
In Sydney, Australia, Bill Gates told reporters, “The format of the site will change and so will the quality of what you […]

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GuestColumnist

.com Not Listed in Regional Yahoo? Don’t Despair!

June 29th, 2004 by GuestColumnist | 4 Comments

If you’re a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you.
Recently my copywriting website dropped out of Yahoo’s Australian rankings. For quite a while, it had been at number 1 for my primary keywords “advertising copywriter”, “copywriter”, and “website […]

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GuestColumnist

How To Stay One Step Ahead of the Google Dance

June 29th, 2004 by GuestColumnist | 6 Comments

It’s taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.
Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the […]

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GuestColumnist

Hiring a Search Engine Marketer

June 28th, 2004 by GuestColumnist | 2 Comments

Many website owners put the cart before the horse- anxious for search engine traffic and rankings, the first thing they do once their site is complete is buy a “submit to 1,000 search engines for $29″ service. Unfortunately, what they receive is a tenfold increase in e-mail spam but no increase in search engine traffic.
Do-it-yourself […]

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Loren Baker, Editor

AOL Acquires Advertising.com

June 24th, 2004 by Loren Baker, Editor | 5 Comments

Advertising.com (formerly TeknoSurf), a darling of the online targeted advertising industry, is being bought by AOL. Cheers to Advertising.com, they filed IPO not too long ago and if you want anyone to acquire your company, it’s a money bags like AOL.
AP Wires Report:
Time Warner Inc.’s America Online unit, said Thursday it signed a definitive agreement […]

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Loren Baker, Editor

Business Executives Not Happy with Search Engine Productivity

June 24th, 2004 by Loren Baker, Editor | 2 Comments

According to a survey released by FIND/SVP, 84% of business executives feel that Web searches — using the generally consumer-centric search engines now available –take longer than they should due to poor results. It is estimated that the loss of productive time using search engines to conduct online research cost businesses $31 billion last year. […]

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Loren Baker, Editor

Ask Jeeves / Excite Boost Email Offerings

June 24th, 2004 by Loren Baker, Editor | 3 Comments

First Google GMail announced their 1GB of email storage space. Then Lycos joined in, launching a paid service with the same storage AND then along came Yahoo, with MSN’s Hotmail making their enhanced email storage announcement last night.
Now Ask Jeeves has gotten into the kick of things with their offering of 125 megabytes of […]

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Loren Baker, Editor

MSN Hotmail Rumored to Be Upgrading

June 23rd, 2004 by Loren Baker, Editor | 3 Comments

An alledged internal memo from Microsoft has been leaked to the press and unveils that MSN has some big changes planned for HotMail in the upcoming months. The release is supposed to be released to the public soon, but Search Engine Journal investigative scouts found out from undisclosed sources that MSN is planning to beef […]

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Loren Baker, Editor

Google to Reveal Some of its Code

June 22nd, 2004 by Loren Baker, Editor | 3 Comments

The Age reports that Google is preparing to publicly release some of its underlying software code only months before it undertakes a multibillion-dollar stock-exchange float.
Wayne Rosing, the company’s vice-president of engineering, told students while on a recruiting drive in Melbourne last week. “There have been a lot of conversations in the company in […]

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Loren Baker, Editor

Google & Overture Provided Conversion Tracking

June 22nd, 2004 by Loren Baker, Editor | 2 Comments

When you set up a direct response online ad campaign, you want to be able to measure its success. Success would be defined by the number of sales, leads or transactions that are completed on your site in comparison to what it cost you to garner those transactions. The ability to track the productivity of […]

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