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Entries from May 2004

Loren Baker, Editor

Google Banner Ads Accepted by Webmasters

May 16th, 2004 by Loren Baker, Editor | 4 Comments

Last week Google announced that they are beginning to integrate banner ads into their AdWords / AdSense contextual advertising “network.” The banner integration was seen by some as being a step back to the past, where banner ads were the wallet builder for many web sites. However, recent web marketing trends have led to the […]

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Loren Baker, Editor

Marketing with Google’s Froogle Product Search Engine

May 15th, 2004 by Loren Baker, Editor | 14 Comments

Google’s shopping search engine Froogle has been around for 18 months or so, but not too many folks really knew about it until Google added Froogle listings to its search results pages and began promoting Froogle on Google more this spring. Froogle is a shopping search engine which accepts shopping site product feeds into its […]

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Loren Baker, Editor

FCC Wants US To Go Broadband Wireless Using TV Bands

May 15th, 2004 by Loren Baker, Editor | 1 Comment

The Federal Communications Commission (FCC) has proposed that wireless devices and wireless broadband providers be able to operate in unused bands of broadcast television spectrum. The FCC wants to allow unlicensed devices to operate in the broadcast television spectrum at locations where the spectrum is not in use by television stations. In order to […]

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Loren Baker, Editor

Opera Adds Blog and RSS Feeds to New 7.50 Browser

May 14th, 2004 by Loren Baker, Editor | No Comments

Opera Software today released 7.50 for Windows, Mac, Linux, FreeBSD and Solaris operating systems. Opera 7.50 offers users hungry for a better Internet experience the latest advancements in Internet technologies and informational search.
Opera 7.50 now features a news aggregator for searching and sifting through blogs and RSS newsfeeds which is a step ahead of Netscape […]

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Loren Baker, Editor

Search Engine College Opens for Marketing Students

May 14th, 2004 by Loren Baker, Editor | No Comments

Search Engine College, a new online training institution offering instructor-led short courses and downloadable self-study courses in search engine optimization (SEO) and search engine marketing subjects opened its doors this week. Search Engine College is the brainchild of search engine optimization industry expert Kalena Jordan of Web Rank Ltd who has been optimizing web pages […]

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Loren Baker, Editor

Yahoo Focuses on Internet Search and Competition

May 14th, 2004 by Loren Baker, Editor | No Comments

Don’t get fooled by the IPO buzz, don’t get stressed out about ads in email, and don’t forget about Yahoo while Google is blanketing search engine and traditional news media. Yahoo’s CEO Terry Semel reminded Yahoo investors and the rest of the web marketing world last night with this simple phrase; “Beware–we’re quiet…”
That’s right, Yahoo […]

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Loren Baker, Editor

Wallon Virus Spreads by Faking Yahoo and Microsoft

May 14th, 2004 by Loren Baker, Editor | 1 Comment

Be alert when opening emails from Yahoo and when logging o to the Internet - antivirus companies issued warnings and software updates this week for a new worm, Wallon, that uses deceptive links to Yahoo.com to trick users into downloading malicious programs.
Wallon first appeared last Friday and spreads in e-mail messages. However, antivirus companies […]

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Loren Baker, Editor

Yahoo Raises Target for Paid Subscribers

May 14th, 2004 by Loren Baker, Editor | No Comments

Yahoo CEO Terry Semel, during his annual presentation to Wall Street analysts and investors, inflated Yahoo’s goal for paid subscribers. Semel said Yahoo is increasing its target by 50 percent to 15 million new subscribers, an increase from the 10 million goal that he announced during his first analyst day as Yahoo’s new chief in […]

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Loren Baker, Editor

Yahoo, Google Banish WhenU for Search Engine Spamming

May 14th, 2004 by Loren Baker, Editor | No Comments

WhenU, the Adware firm, has been banished from Google and Yahoo search engine results after reportedly using a search engine spamming method known as cloaking. The search spamming violations were reported to Yahoo and Google by anti-spyware activist Ben Edelman, a Harvard PhD student.
Benjamin released a report which documented thirteen sites which were operating as […]

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Loren Baker, Editor

Yahoo Mail to Add 100MB Storage to Compete with Google GMail

May 14th, 2004 by Loren Baker, Editor | No Comments

Yahoo confirmed on Thursday that Yahoo Mail will begin to offer “virtually unlimited storage” for its paid e-mail customers and will upgrade free users to 100MB, a Yahoo executive said Thursday.
“The objective here is to make storage quotas irrelevant to users,” said Senior Vice President Jim Brock. Brock also added that Yahoo Mail will tie […]

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