After last week’s announcement that Yahoo! will acquire the European comparison shopping service Kelkoo, Nielsen//NetRatings can reveal the impact the purchase will have on Yahoo!’s European audience. Based on Nielsen//NetRatings NetView data recorded in February 2004, 38.6 million Europeans visited Yahoo!, whilst 12.5 million visited Kelkoo. By combining these two audiences, and unduplicating people who [...]

Add other player to the list of local search engine developers as AOL’s MapQuest, one of the pioneers in local search / address search advertising, has quietly (not sending out press releases all over the place) launched their own local search mechanism. MapQuest’s Local Search offers: * Directory information provided by InfoUsa. * Search interface [...]

In the newest Froogle Newsletter, Google lays out current changes to Froogle and possibly clues to future enhancements. Such changes are: * Froogle Integrated into Google Home Page There’s no need to do an Advanced Search to find products these days, since Froogle is now a convenient link on the Google home page: http://www.google.com/ * [...]

The Google.com domain continues to distance itself from the competition and has reached an all-time high in U.S. search referral market share. A study by WebSideStory reports that as of March 23, 2004, Google.com posted a U.S. search referral percentage of nearly 41 percent, up from 35.99 percent on the same day last year. Second [...]

Website analytics developer Digital Envoy has filed a lawsuit against Google, charging the world’s top search engine with abusing a licensing agreement between the two companies. Digital Envoy sells a service that uses the IP addresses of website visitors to discern their demographic details. The company’s customers can then use that data to target content [...]

Google yesterday released Google Personalized Web Search and Google Web Alerts, both debuting on Google Labs, that enable searchers to specify what interests them and to receive customized results based on those interests. Google Personalized Search Google Personalized Web Search uses personal preferences to deliver custom search results based on interests selected by users. Users [...]