Yahoo is scheduled to announce its 2003 fourth quarter earnings today at 2pm PST and investors are giddy to see the results from Yahoo’s stellar advertising sales from 2003. Yahoo’s implementation of Overture content targeted advertising into its portal and search service has really got investors and industry analysts expecting properous results in Yahoo’s annoucement.
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Entries from January 2004
Yahoo’s Advertising Earnings have Investors Talking
January 14th, 2004 by Loren Baker, Editor | No Comments
Yahoo May Add Music and Other Features to Messenger
January 14th, 2004 by Loren Baker, Editor | 1 Comment
Yahoo is measuring the demand for new Yahoo Messenger features that would let people listen to music while chatting, or manage a single address book from IM.
In the past week, Yahoo started issuing surveys to select visitors of its Web network, questioning them on their preferences for potential features on Yahoo Messenger, the company’s […]
Yahoo tests RSS Aggregator on My Yahoo
January 13th, 2004 by Loren Baker, Editor | 1 Comment
Yahoo has begun testing syndication technology that will enable users to automatically receive news and information feeds from third parties in their MyYahoo web pages.
Using Really Simple Syndication (RSS) technology, which is widely used in syndicated blogs and discussion threads, the technology would enable MyYahoo users to transport feeds from other content sites onto their […]
Google’s DomainPark Parked Domain Advertising
January 13th, 2004 by Loren Baker, Editor | 4 Comments
Google DomainPark allows domain name registrars and large domain name holders to unlock the value in their parked page inventory.
DomainPark delivers targeted, conceptually related keywords and advertisements to parked domain name pages by using Google’s semantic technology to “understand” the meaning of each domain name.
DomainPark currently powers over 1 million domain names.
Web sites must generate […]
Why to Avoid Search Engine Cloaking
January 13th, 2004 by Loren Baker, Editor | 4 Comments
Why You Should Always Avoid Cloaking
When building, implementing or optimizing a website, you should always avoid at all costs any form of cloaking, since those techniques are strongly forbidden by most major search engines today, with very good reasons. However, before I start explaining to you why you should always avoid cloaking, let me give […]
The Marketing Secret To Page Rank (PR)
January 13th, 2004 by anthonyparsons | 2 Comments
Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, that’s all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedom of information, not how big my PR is. So, what is the big secret about PR and just how do you obtain that high six and above?
Google Adds New Useful Search Shortcuts
January 13th, 2004 by Loren Baker, Editor | 2 Comments
On Monday, search engine Google added five new ways to find information on the Internet.
Google, which is on the verge of filing an IPO, said its new search function are short cuts to useful information such as area codes, Universal Product Codes (UPC), Vehicle ID (VIN) numbers, flight tracking information, and U.S. Postal […]
Microsoft’s MSN partners with eBay
January 12th, 2004 by Loren Baker, Editor | 3 Comments
The updated, newer version of MSN will not only look a little different to its users, but will include a new-fangled eBay option called “My eBay,” announced the two Internet giants last week.
Within the new MSN will be access to eBay functionality, content, and links, allowing users to manage their accounts on eBay from […]
Google #1 Search Engine for Business Community
January 12th, 2004 by Loren Baker, Editor | No Comments
The search engine business searches go to first is Google, which 66 percent of the respondents say they use most. The other top search engines among the business community include Yahoo (15.25 percent) and MSN (7.8 percent).
Google: 66.37%
Yahoo: 15.25%
MSN: 7.8%
AOL/Netscape: 4.16%
Lycos: 0.55%
AltaVista: 1.55%
FastSearch: 0.35%
Excite: 0.70%
Hotbot: 0.30%
iWon: 1.21%
To an even greater extent than the online […]
Search Engines and Optimization
January 12th, 2004 by Loren Baker, Editor | 1 Comment
Search engines, search engines, search engines….Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As most know, Google is the flavour of the month. It appears that everyone is excited about it. What about the other […]
