Search Engine Journal

LookSmart has ended the Australia chapter of its existense after anouncing it will be wound down in Australia, after its local assets were sold to Telstra’s directory and online marketing company Sensis.
LookSmart, which was founded in Melbourne and is now headquartered in San Francisco, and listed on both the Nasdaq and the ASX, also announced […]

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File this one under the ingenius section. If you like dirty movies and sites, or even if you don’t, you still may be able to appreciate the silliness behind Booble- the Google of Adult search engines.

Sure, Booble doesn’t have a HUGE index, but a search for an adult star’s name may give results of sites […]

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WebAdvantage.net reports “A California rich media company has launched the Popstitial, a new way for advertisers and Web publishers to serve popup style advertising to web users who have popup blockers on their computer.
The “Popstitial’ has been developed by FPBA Group, a rich-media technology company. While the popstitial doesn’t defeat pop blockers, it instead […]

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Yahoo just announced the formation of Yahoo! Research Labs (http://labs.yahoo.com), a research organization focused on inventing new technologies and solutions relevant to strategic Yahoo! businesses. The group will pursue a portfolio of topics that include pay for performance search, web search, vertical businesses and platform technologies.
The organization will be led by Yahoo!’s Head and […]

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Google, the Internet search engine and search advertising giant, is rumored to be currently working on an email advertising delivery system which would publish its Google AdWords/AdSense contextual advertising into inboxes of email users. Such a service could dramatically extend the reach of Google’s search keyword and content targeted advertising solutions.
According to a Reuters […]

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In contrast to PageRank™, Google’s Hilltop algorithm determines the relevance and importance of a specific web page determined by the search query or keyword used in the search box.
In its basic, simplest form, instead of relying only on the PageRank™ value to find “authoritative pages”, it would be more useful if that “PR value” would be more relevant by the topic or subject of that same page.

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With Yahoo announcing that they will be making the switch from Google over to Inktomi, many in the search engine marketing business are scrambling to figure out what this change means and how it will effect their current Yahoo rankings.
Inktomi uses both a paid inclusion program and site spidering program.
Here’s an excerpt from a […]

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MSN Search has dropped its dependency on sub-par LookSmart results and has incorporated Inktomi (owned by Yahoo) results into its search engine. It is expected that MSN will use Inktomi until it fully develops its own search function.
With Yahoo announcing the switchover to Inktomi from Google for Yahoo Search, this is putting more emphasis […]

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Yahoo! Inc. today reported results for the fourth quarter and full year ended December 31, 2003.
“Yahoo’s fourth quarter performance completes a year of phenomenal growth for our company, and represents the most successful quarter in the history of Yahoo!. As we made across-theboard improvements in our business, we were rewarded with deeper and more profitable […]

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From the Rank for $ales website: http://www.rankforsales.com/special/predictions-for-2004-search-engines-and-seo.html

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