Entries from December 2003

Loren Baker, Editor

Search Advertising Blocker Threatens WebMasters in Addition to Search Engines

December 9th, 2003 by Loren Baker, Editor | No Comments

First we had spam filters, then pop-up blockers, and recently spyware removal tools have become popular. Time to add one more to the list which has the potential to hurt the search engine marketing industry even more than a Google update, search engine sponsored listing blocking.
The InterMute, Inc. company announced today the latest version […]

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Loren Baker, Editor

Open-Source Search Engine : Nutch

December 9th, 2003 by Loren Baker, Editor | 1 Comment

A group of international developers are working together to produce an open source search engine that may rival the commercial search bandits. From the Nutch project’s site:
Nutch is a nascent effort to implement an open-source web search engine.
Web search is a basic requirement for internet navigation, yet the number of web search engines is decreasing. […]

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Loren Baker, Editor

Stemming and the new Google Update

December 9th, 2003 by Loren Baker, Editor | 1 Comment

Search Engine Watch’s Danny Sullivan looks into the reasons why some sites have lost their Google search engine rankings after the new Google update.
Reasons can be summarized as irresponsible linking and SEO, and addtionally the addition of “stemming” to the Google search algo. Here’s a rundown on stemming from Search Engine Watch:
Stemming is the most […]

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Loren Baker, Editor

Future of WebSite Ranking

December 9th, 2003 by Loren Baker, Editor | 5 Comments

ExactSeek’s Mel Strocen takes a look into Google’s new update, the future of website ranking, and obstacles of judging the popularity of a website in the Future of WebSite Ranking:
The future of quality search results lies in harnessing the opinions of the Internet masses - in other words, by tying search results and site ranking […]

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Loren Baker, Editor

Google’s New Search Algorithm- SEO people up in arms

December 5th, 2003 by Loren Baker, Editor | 5 Comments

It’s a retailer’s worst nightmare heading into the week before one of the biggest shopping days of the year: losing advertisements.
Bambi Francisco looks into Google’s Update and how it has effected e-retailers who have been dumped from the top rankings
According to Laura Thieme, president and founder of marketing firm Bizresearch.com, her client’s Internet search ranking […]

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Loren Baker, Editor

Shopping Search Engine Advertising

December 5th, 2003 by Loren Baker, Editor | 2 Comments

Shopping Search Engines
Shopping-specific search is growing in popularity. A ComScore study shows that shopping search and comparison engines attracted 33 million unique visitors in October 2003 and total traffic to these sites rose 9 percent from the same time last year, making them one of the Internet’s fastest growing categories. Shopping comparison sites […]

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Loren Baker, Editor

Google Asks Court for Search Term Trademark Ruling

December 5th, 2003 by Loren Baker, Editor | No Comments

Search giant Google has asked a US court to decide whether its keyword searches infringe upon company trademarks.
The move comes after several companies have complained about the fact that Google’s AdWords scheme allows competitors to use their trademarked names, or parts of those names, to trigger ads linked to the websites of those competitors.
The […]

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Loren Baker, Editor

Shopping Search Engines Make Holiday Push

December 2nd, 2003 by Loren Baker, Editor | 2 Comments

Shopping portals and shopping search engines have been around for awhile, but they have become increasingly useful in recent months. Most of the top shopping sites have expanded the number of merchants that they track and introduced new features designed to make it easier for consumers to quickly call up an array of product research. […]

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Loren Baker, Editor

Search Engines: Less Drugs, More Sex

December 2nd, 2003 by Loren Baker, Editor | 2 Comments

Recently Google, AOL, and Overture have tightened down on search advertisements for diet drugs and other sketchy drug and pharmacy ads, but are easing up on sex advertisements.
Yahoo and America Online have even changed their policies to earn more money from Internet searches related to pornography, the most popular form of paid content on the […]

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