Search Engine Journal

Does it Pay to Pay? Pay Per Click Search Engine Marketing
Getting listed and FOUND in search engines is not as easy as it used to be. First came the “pay-per-click” (PPC) search engines. Overture (formerly GoTo) changed the face of Internet marketing when it began allowing sites to bid on keywords and assert more control […]

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Retailers got a taste of the power of Google this month, as the search site changed the way it combs through the Web, knocking some companies in its rankings - and in the wallet.
Google’s November update tries to crack down on some ways that companies game the search engine - for example, by embedding keywords […]

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Microsoft is experimenting with different search technologies that will, among other tasks, conduct Google-like searches on an individual’s hard drive or categorize query results in different ways intended to make the data easier to digest.
In many ways, the research seems geared toward finding a user interface for the storage and database functions in Longhorn, […]

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Barry Lloyd explores the new Google Update (which he dubs “Florida”) and why some sites have been dropped from their multi-year rankings:
With the huge number of postings on all the various forums, concerning this update, most people don’t know where to start looking for information about the recent Google update. The following is an attempt […]

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In a independent study of millions of visits to Web sites selling consumer electronics and gift items, WebSideStory, Inc. ( www.WebSideStory.com ), today announced that from May-October 2003, visitors from CNET.com’s search engine had the best visit-to-order conversion ratio. CNET’s conversion ratio was 28% higher than the conversion rate from the next most efficient […]

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Microsoft has announced a $100 million investment in its MSN portal worldwide. $30 million will be diverted into ‘EMEA’ (Europe, the Middle East and Africa) the company has announced.
The investment is focused in attracting advertisers to the portal at a time when advertising, particularly on Web sites and by high-tech companies is drying up.
Ever […]

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An upcoming cover story in FORTUNE magazine reveals internal disarray at Google, and raises troubling questions about the company’s future. The story comes out as talk continues to swirl about Google’s expected IPO next spring, which could raise as much as $2 billion. The story, “Can Google Grow Up?” appears in the December 8 issue […]

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Search company LookSmart has launched, according to their genius press jockeys, “the Internet’s largest full text article search capability,” giving web searchers access to 3.5 million articles from more than 700 publications.
The new service is available via an “Articles” tab on LookSmart.com.
All content available through the service is free to access and read. […]

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LookSmart, a global leader in search, and BellSouth, a leader in print and Internet Yellow Pages in the Southeast US, today announced an agreement designed to help BellSouth advertisers achieve exposure for their businesses in search results across the Web.
BellSouth will offer Real Search Engine Solutions(SM), a bundled solution to help Yellow Pages advertisers get […]

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Google recently introduced a new keyword phrase filter during its most recent update. Some phrases were unchanged, but many highly optimized and highly competitive phrases were drastically altered. Some webmasters saw their sites drop from top listings to not being in the top 1,000 sites. Unlike other filters, this spam penalty does not affect a […]

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