A recent study has shown that most average US citizens do not know the difference between a search engine’s “sponsored listing” (Overture, FindWhat, Google AdWord Results) and real search engine results.
Although this may be wonderful for marketers, such a study may be troubling to the FCC and consumer rights groups.
“Consumer WebWatch asked 1,500 online users […]
Entries from June 2003
Search Engine Advertisements Misleading to Public
June 13th, 2003 by Loren | 4 Comments
Blog Search Engines and Blog Directories- Submit
June 12th, 2003 by Loren | 4 Comments
So you’ve made a blog? Want traffic? Links for higher search engine rankings? Just want to get the word about your blogs out here?
Here is a list of Blog Directories and Blog Search Engines to submit blogs to:
BlogaramaeMarketing Blog DirectoryBlogStreetGlobe of Blogskmax.ws: blog linksBlogDexWeblogs.comBlogWiseBlogHopThe Octopus FilesDayPopFeedsterBlogUniverse
Espotting Expands PayPerClick Deals within EU
June 12th, 2003 by Loren | 5 Comments
Espotting is a top European PayPerClick Search Advertising solution. It was rumored back in April that Yahoo may be purchasing the company to provide paid listings within Yahoo searches. A recent Yahoo/Overture deal has nullified that prior rumor.
NetImperative reports that a “deal with Mamma.com is pan-European and will see the search engine deploy Espotting results […]
The Web, According to Google- BusinessWeek Article
June 11th, 2003 by Loren | 4 Comments
“It’s becoming the dominant way to search the Net, and that worries critics who see problems with its privacy practices and ranking methods.”
“The site provides answers to upwards of 200 million queries each day — as many as 75% of all Web-search requests in North America by some estimates”
Business Week Article outlines Google’s search dominance […]
Search Engine Optimization in a FLASH!!
June 11th, 2003 by Loren | 6 Comments
Ok, so you want to optimize your web site for certain search terms. Here’s a five step course.
1) Relevant Domain Name- Purchase a domain name for your site that is relevant to the search terms. If you are optimizing for “dvd copy”, a domain name like “dvd-copy-center.com” would be the answer.
Domain names are not […]
Search Engine News- PPC’s on the Move
June 11th, 2003 by Loren | 7 Comments
With all of the rumors going around about Yahoo! possibly buying out Overture and MSN targeting FindWhat or Kanoodle paid search listings, ValueClick just slipped through the cracks in a whisper of the night and bought out medium tier paid listings search solution Search123.com.
PPC search listings are proven to show conversion results for advertisers and […]
