A few weeks ago Loren announced that we had started a new project – Daily SEO tip, a blog featuring one SEO tip per day. A friend of mine asked me why we decided to start a new project from scratch while both of us have established projects of our own where we had put much time and effort already.
Really, is it better to invest all your time and resources into one established site or is it worth trying something new? Here are my points:
- A new project means a new idea and concept. We focused on an idea first: one short actionable piece of advice daily: this couldn’t be implemented on SEJ because it features multiple articles (both news and guides) daily.
- A new project means trying out new techniques. SEJ is a well-known resource with an established reputation and attitude. We wanted something more interactive, relaxed and social. We wanted to try new plugins, play with social sharing buttons, various methods of user-engagement and social promotion. New project is easier to play and experiment with as you don’t risk anything and also don’t need to beak any stereotypes.
- A new project means reaching new audience. People are more willing to share new sites. Newly launched sites are more viral (that’s another reason why launching a viral campaign is better using a fresh micro-site).
So definitely, I do think new projects are worth it. If you need more inspiration, ideas and opportunities, start new site…
You are right. Initially I started a entertainment blog, I got very good response in terms of view, being an developer that’s is not I wanted , so I went on creating a blog(http://thepicky.com) which features computer and web 2.0 tips. Here I bring my new ideas and concept, more over new audience.
My wife wanted to her parenting ideas.. so went on creating parentinghopes.com (another new idea…)
But first you need to define whether your site will be useful for others.
Thanks Ann, you are right to start something new you should do something new and innovative. Well, your dailyseotip is very useful but one tip per day don’t you think it is unfair. Your domain speaks about daily tips not daily one seo tip. Please post more tips about seo. I like the site because you have also given a chance to those people who want to share their tips about seo and contributing it so that it can be useful for everyone. I’d also contributed but I know it is not tip something else. he he he!
Thanks.
Hi,
Some times what the new ideas we implement may also lead to adverse effect. So in this case how can we go with our company site (new domain). Bcoz this sometimes may lead to give a bad opinion to the users and SE’s.