Comments on: Google’s Behavioral Targeting Flaws Put Advertisers at Risk http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/ Wed, 15 Feb 2012 00:21:59 +0000 hourly 1 http://wordpress.org/?v= By: Jarrod1937 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/comment-page-1/#comment-1271768 Jarrod1937 Sat, 17 Apr 2010 04:28:19 +0000 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/#comment-1271768 First, i know this is an old post, but figured i'd comment anyways. You're missing the point in my opinion. It may seem like a flaw when you analyze it that closely, only paying attention to the search relevancy factor... However, what you're paying google for with adwords, is an advertising spot to "targeted users", notice i said "users", not "searches". If i just searched for tampa dodge dealerships three searches ago, i may still be looking even though my search has changed, aka the ad is still targeted at me, the user. One thing you're missing with this example is the time factor. I'm sure google only uses this approach when the searches are close together, and as such, your search 3 minutes ago may still have relevant interest in your at the time of the targeted ad display. Thus you may still get targeted traffic from your ads. First, i know this is an old post, but figured i'd comment anyways. You're missing the point in my opinion. It may seem like a flaw when you analyze it that closely, only paying attention to the search relevancy factor… However, what you're paying google for with adwords, is an advertising spot to “targeted users”, notice i said “users”, not “searches”. If i just searched for tampa dodge dealerships three searches ago, i may still be looking even though my search has changed, aka the ad is still targeted at me, the user. One thing you're missing with this example is the time factor. I'm sure google only uses this approach when the searches are close together, and as such, your search 3 minutes ago may still have relevant interest in your at the time of the targeted ad display. Thus you may still get targeted traffic from your ads.

]]> By: Jarrod1937 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/comment-page-1/#comment-1242144 Jarrod1937 Fri, 16 Apr 2010 23:28:19 +0000 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/#comment-1242144 First, i know this is an old post, but figured i'd comment anyways. You're missing the point in my opinion. It may seem like a flaw when you analyze it that closely, only paying attention to the search relevancy factor... However, what you're paying google for with adwords, is an advertising spot to "targeted users", notice i said "users", not "searches". If i just searched for tampa dodge dealerships three searches ago, i may still be looking even though my search has changed, aka the ad is still targeted at me, the user. One thing you're missing with this example is the time factor. I'm sure google only uses this approach when the searches are close together, and as such, your search 3 minutes ago may still have relevant interest in your at the time of the targeted ad display. Thus you may still get targeted traffic from your ads. First, i know this is an old post, but figured i'd comment anyways. You're missing the point in my opinion. It may seem like a flaw when you analyze it that closely, only paying attention to the search relevancy factor… However, what you're paying google for with adwords, is an advertising spot to “targeted users”, notice i said “users”, not “searches”. If i just searched for tampa dodge dealerships three searches ago, i may still be looking even though my search has changed, aka the ad is still targeted at me, the user. One thing you're missing with this example is the time factor. I'm sure google only uses this approach when the searches are close together, and as such, your search 3 minutes ago may still have relevant interest in your at the time of the targeted ad display. Thus you may still get targeted traffic from your ads.

]]> By: Jerry Gladysz http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/comment-page-1/#comment-1096682 Jerry Gladysz Thu, 26 Mar 2009 18:45:12 +0000 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/#comment-1096682 I couldn't get the video to show up. Can you send a direct link? I couldn’t get the video to show up. Can you send a direct link?

]]> By: Dave http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/comment-page-1/#comment-950040 Dave Wed, 13 Feb 2008 21:03:46 +0000 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/#comment-950040 I didn't notice any falls in revenue until January 1, when suddenly the floor fell out. I didn't even learn about behavioral marketing until today. My suspicion is that they're using it to displace what would otherwise be remnant or at least very poorly performing ads. I didn’t notice any falls in revenue until January 1, when suddenly the floor fell out. I didn’t even learn about behavioral marketing until today. My suspicion is that they’re using it to displace what would otherwise be remnant or at least very poorly performing ads.

]]> By: dizi izle http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/comment-page-1/#comment-893408 dizi izle Thu, 24 Jan 2008 14:21:13 +0000 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/#comment-893408 really interesting video. fantastic find… this can negatively effect advertisers… reduction in click through rate, lower ad position, higher cost per click. just doesn’t seem like a very efficient way to deploy behavioral targeting - especially on adwords. really interesting video. fantastic find… this can negatively effect advertisers… reduction in click through rate, lower ad position, higher cost per click. just doesn’t seem like a very efficient way to deploy behavioral targeting – especially on adwords.

]]> By: Servicii SEO http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/comment-page-1/#comment-872048 Servicii SEO Tue, 15 Jan 2008 21:15:55 +0000 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/#comment-872048 If that was a flaw, now is fixed. The results are clean and relevant If that was a flaw, now is fixed. The results are clean and relevant

]]> By: Anil Batra http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/comment-page-1/#comment-694592 Anil Batra Mon, 29 Oct 2007 19:42:32 +0000 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/#comment-694592 My views are posted at http://webanalysis.blogspot.com/2007/10/is-googles-behavioral-targeting-flawed.html My views are posted at
http://webanalysis.blogspot.com/2007/10/is-googles-behavioral-targeting-flawed.html

]]> By: Add32 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/comment-page-1/#comment-692234 Add32 Sat, 27 Oct 2007 06:07:06 +0000 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/#comment-692234 Put Advertisers at Risk is not a new technique :( Put Advertisers at Risk is not a new technique :(

]]> By: Eric Lander, Associate Editor http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/comment-page-1/#comment-691575 Eric Lander, Associate Editor Fri, 26 Oct 2007 17:42:11 +0000 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/#comment-691575 Rabin, I would like to think that as well -- but we've been recently reminded of how poor the search engines match user queries. Check this out for example: http://searchengineland.com/071023-093541.php If users are that frustrated with search results -- one could assume then that they're not leaving Google... In fact, the majority are there trying to either perfect a search query to get the results they want -- OR -- are abandoning the original search and giving up to search for something new. Rabin, I would like to think that as well — but we’ve been recently reminded of how poor the search engines match user queries. Check this out for example:

http://searchengineland.com/071023-093541.php

If users are that frustrated with search results — one could assume then that they’re not leaving Google… In fact, the majority are there trying to either perfect a search query to get the results they want — OR — are abandoning the original search and giving up to search for something new.

]]> By: Rabin http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/comment-page-1/#comment-691565 Rabin Fri, 26 Oct 2007 17:30:20 +0000 http://www.searchenginejournal.com/critical-flaws-in-googles-behavioral-targeting-puts-advertisers-at-risk/5898/#comment-691565 I have noticed this in the past. Logically speaking I think for a given session, a person would search for a similar things. In the example itself: Dodge, Ford, and Chevy are "vehicles". I know as an advertiser, if I were Ford, and someone is searching for Dodge, I might want to get their attention. Hence, behavioral ad marketing system in use may be doing its job. When it comes to curtain and lawn care, there does seem to be a flaw. I believe Google is assuming that in a given session, meaning when the browser is up and running, people would do similar searches and turn their browser off after finding what they need. I have noticed this in the past.

Logically speaking I think for a given session, a person would search for a similar things. In the example itself: Dodge, Ford, and Chevy are “vehicles”. I know as an advertiser, if I were Ford, and someone is searching for Dodge, I might want to get their attention. Hence, behavioral ad marketing system in use may be doing its job.

When it comes to curtain and lawn care, there does seem to be a flaw. I believe Google is assuming that in a given session, meaning when the browser is up and running, people would do similar searches and turn their browser off after finding what they need.

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