Comments on: Creating Compelling Ads at SES NY http://www.searchenginejournal.com/creating-compelling-ads/6541/ Tue, 14 Feb 2012 09:28:52 +0000 hourly 1 http://wordpress.org/?v= By: Clicksharp Marketing http://www.searchenginejournal.com/creating-compelling-ads/6541/comment-page-1/#comment-1014148 Clicksharp Marketing Wed, 19 Mar 2008 19:02:22 +0000 http://www.searchenginejournal.com/creating-compelling-ads/6541/#comment-1014148 WOW, very comprehensive. Anyone ought to keep this handy as a checklist for all new campaigns... and a refresher for existing campaigns that need a jolt. Can we also talk about landing page optimization? Some of these same principles apply, e.g. "order now" being higher up the page will increase conversions... WOW, very comprehensive. Anyone ought to keep this handy as a checklist for all new campaigns… and a refresher for existing campaigns that need a jolt.

Can we also talk about landing page optimization? Some of these same principles apply, e.g. “order now” being higher up the page will increase conversions…

]]> By: Kim Harrison http://www.searchenginejournal.com/creating-compelling-ads/6541/comment-page-1/#comment-1013047 Kim Harrison Tue, 18 Mar 2008 19:19:02 +0000 http://www.searchenginejournal.com/creating-compelling-ads/6541/#comment-1013047 Thanks for the tips, especially the tools. I really would like to know more about the buying cycle; I understand what it is, but not exactly how I involve my ads in a particular cycle, or which cycle to select. Thanks again for your insights. I am going to re-write some ads right now! Thanks for the tips, especially the tools.

I really would like to know more about the buying cycle; I understand what it is, but not exactly how I involve my ads in a particular cycle, or which cycle to select.

Thanks again for your insights. I am going to re-write some ads right now!

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