Although originally designed for online socialization, social media has definitely become a part of many companies’ online marketing platform. However, setting up a Facebook page or a Twitter account does not necessarily mean your business will have an increase in revenue.
If you want to promote your business using social media, you should create a marketing plan first. Here are practical tips on how you can create a simple social media marketing plan for your business.
Know Your Marketing Goals
Knowing what you want for your business is one way of keeping you focused on your social media marketing campaigns. As a result, it is easy for you to get the results you want. However, having too many goals can be confusing. Hence, create a simple, concise, and measurable goal for your business. Instead of saying “I want to generate 50 new customers,” transform it to “I want to generate 50 new customers within the next six months.”
Creating and Implementing Content
The same with socializing in real life, social media is all about sharing contents. Regardless if your content is a text, a photo, or a video, you can establish your authority in your chosen field by sharing helpful and relevant content. It is also good if you post content from other experts in your niche. You can effectively share and manage your content by creating and implementing a schedule of what to post on your social network every day.
Reaching and Engaging Your Audience
In order for your business to succeed, you should know how to target your audience. Identify who your ideal customers are, then ask yourself what are their issues or problems that your business can address. Clearly communicate the services you can offer through your marketing message. On the other hand, your message must have a succinct and straightforward call-to-action to generate sales. If this doesn’t work, re-engage them by offering freebies, discounts, or limited offers.
Measure Your Campaign’s Success
In order to achieve your goal, you have to know where your campaign is standing. This will let you know which among your campaigns are working or not. Analyze if your marketing efforts are attracting a number of customers or generating the amount of revenue you want within a particular time frame. That way, you will know if your social media strategy is helping you reach your business’ goals.
In general, setting up a social media marketing strategy lies on one thing: Focus. Create campaign goals in a nutshell: specific, attainable, and time-bound. Find ways on how you achieve them. And stay clear from areas that are outside your field of expertise. Simply put, just keep your social media marketing plans simple.