Comments on: Create A Brand From Scratch : Branding & Search http://www.searchenginejournal.com/create-a-brand-searc/9438/ Tue, 14 Feb 2012 03:49:58 +0000 hourly 1 http://wordpress.org/?v= By: Matt Siltala http://www.searchenginejournal.com/create-a-brand-searc/9438/comment-page-1/#comment-1098666 Matt Siltala Mon, 20 Apr 2009 21:31:10 +0000 http://www.searchenginejournal.com/?p=9438#comment-1098666 @Max, Glad I could provide some information that helps! @Karri Flatla, Glad to be lumped in with those amazing bloggers and individuals! I am glad you like what I have to say ... I hope to be able to have time to share more here! @Max, Glad I could provide some information that helps!

@Karri Flatla, Glad to be lumped in with those amazing bloggers and individuals! I am glad you like what I have to say … I hope to be able to have time to share more here!

]]> By: Karri Flatla http://www.searchenginejournal.com/create-a-brand-searc/9438/comment-page-1/#comment-1098647 Karri Flatla Mon, 20 Apr 2009 16:33:54 +0000 http://www.searchenginejournal.com/?p=9438#comment-1098647 Hey Matt - the brand + search blend seems to be an idea picking up momentum in an increasingly over-crowded, bland web space. i.e. Before I even knew about this post, I had read about the idea on Seth Godin's and Aaron Wall's blogs. Then I wrote about it on my own blog. And now I'm reading about it here. Seems like the value of search eventually comes back around to a basic of marketing: carve out a niche that no one else can replicate and thus your market will see out your brand specifically ... on the search engines of course. A tough formula to beat. Like your writing, Matt. Cheers. Hey Matt – the brand + search blend seems to be an idea picking up momentum in an increasingly over-crowded, bland web space. i.e. Before I even knew about this post, I had read about the idea on Seth Godin’s and Aaron Wall’s blogs. Then I wrote about it on my own blog. And now I’m reading about it here.

Seems like the value of search eventually comes back around to a basic of marketing: carve out a niche that no one else can replicate and thus your market will see out your brand specifically … on the search engines of course. A tough formula to beat.

Like your writing, Matt. Cheers.

]]> By: Max http://www.searchenginejournal.com/create-a-brand-searc/9438/comment-page-1/#comment-1096829 Max Sat, 28 Mar 2009 14:30:30 +0000 http://www.searchenginejournal.com/?p=9438#comment-1096829 Great information. Enso Bottles is about to initiate our branding campaign....I've been looking at sites like your for ideas. I think we are unique in that we have a world wide demand for our biodegradable plastic bottle. Our goal is to establish the Enso logo as the standard for earth healthy plastic. I want consumers to look for the Enso logo before they purchase anything with a plastic container and when they see our logo they can know that they are doing something for the environment. Max Great information. Enso Bottles is about to initiate our branding campaign….I’ve been looking at sites like your for ideas. I think we are unique in that we have a world wide demand for our biodegradable plastic bottle. Our goal is to establish the Enso logo as the standard for earth healthy plastic. I want consumers to look for the Enso logo before they purchase anything with a plastic container and when they see our logo they can know that they are doing something for the environment.

Max

]]> By: Matt Siltala http://www.searchenginejournal.com/create-a-brand-searc/9438/comment-page-1/#comment-1096675 Matt Siltala Thu, 26 Mar 2009 16:44:34 +0000 http://www.searchenginejournal.com/?p=9438#comment-1096675 Nick - you hit it head on - VERY POWERFUL if executed well. This was my point in a previous comment that I made. I don't think you will get the results you want if you do it half ass - you need to do it right the whole way! Great comment! Thanks! Nick – you hit it head on – VERY POWERFUL if executed well. This was my point in a previous comment that I made. I don’t think you will get the results you want if you do it half ass – you need to do it right the whole way! Great comment! Thanks!

]]> By: Nick Oba http://www.searchenginejournal.com/create-a-brand-searc/9438/comment-page-1/#comment-1096672 Nick Oba Thu, 26 Mar 2009 15:51:55 +0000 http://www.searchenginejournal.com/?p=9438#comment-1096672 So true. What we find is that with a lot of our clients, most of whom are one-person outfits, the easiest and best way to build a brand is to turn themselves - i.e. their person, name and face - into a brand. By putting her name and face on the line, the business owner creates a brand based on personal trust. Very powerful if executed well. So true. What we find is that with a lot of our clients, most of whom are one-person outfits, the easiest and best way to build a brand is to turn themselves – i.e. their person, name and face – into a brand. By putting her name and face on the line, the business owner creates a brand based on personal trust. Very powerful if executed well.

]]> By: Matt Siltala http://www.searchenginejournal.com/create-a-brand-searc/9438/comment-page-1/#comment-1096667 Matt Siltala Thu, 26 Mar 2009 15:09:21 +0000 http://www.searchenginejournal.com/?p=9438#comment-1096667 Anil - I have tried both ways and have had better experience when I have created MY OWN brand and by doing so I needed to eliminate anything that even closely resembled anything anyone else was using. For me, it was better to start from scratch and take new photos of the products. Tim Tevlin - I am glad the post brought you some value and look forward to hearing about your results! Thanks for commenting! Anil – I have tried both ways and have had better experience when I have created MY OWN brand and by doing so I needed to eliminate anything that even closely resembled anything anyone else was using. For me, it was better to start from scratch and take new photos of the products.

Tim Tevlin – I am glad the post brought you some value and look forward to hearing about your results! Thanks for commenting!

]]> By: Tim Tevlin http://www.searchenginejournal.com/create-a-brand-searc/9438/comment-page-1/#comment-1096657 Tim Tevlin Thu, 26 Mar 2009 12:24:15 +0000 http://www.searchenginejournal.com/?p=9438#comment-1096657 Matt the timing of this post for me personally could not be more coincidental . . . my small agency specializes in video SEO and I am on the doorstep of doing a test departure into affiliate marketing for a quality producer of custom jewellery in need of branding and a richer online presence. Loved the distinction you've made and the need to concentrate more on an 'emotional' level relationship with prospects and customers versus being simply price-fished. Thx for the valuable insight Matt. Matt the timing of this post for me personally could not be more coincidental . . . my small agency specializes in video SEO and I am on the doorstep of doing a test departure into affiliate marketing for a quality producer of custom jewellery in need of branding and a richer online presence. Loved the distinction you’ve made and the need to concentrate more on an ‘emotional’ level relationship with prospects and customers versus being simply price-fished. Thx for the valuable insight Matt.

]]> By: Anil http://www.searchenginejournal.com/create-a-brand-searc/9438/comment-page-1/#comment-1096655 Anil Thu, 26 Mar 2009 12:12:23 +0000 http://www.searchenginejournal.com/?p=9438#comment-1096655 Hi Matt, in Scenario 2, you are so right about content, but don't you think a small player can cut time/costs for own images by just renaming / resizing / merging / beautifying the original images? The idea is to do it digitally than physically. Thanks for your interesting article - appreciate you shared it with us. Hi Matt, in Scenario 2, you are so right about content, but don’t you think a small player can cut time/costs for own images by just renaming / resizing / merging / beautifying the original images? The idea is to do it digitally than physically.
Thanks for your interesting article – appreciate you shared it with us.

]]> By: Matt Siltala http://www.searchenginejournal.com/create-a-brand-searc/9438/comment-page-1/#comment-1096597 Matt Siltala Wed, 25 Mar 2009 15:52:08 +0000 http://www.searchenginejournal.com/?p=9438#comment-1096597 Thanks guys for the comments! I appreciate the feedback - to answer your questions Erin - I think if you are serious about it taking off you have other options of self branding via social communities and offline marketing, but are limited to local business only (right) - I would still do my best to self brand the company, but do it locally (local seo and branding) and use sites like Twitter to find and promote people in your area that could start to talk about you (and your brand) etc. Hope that helps and gives some ideas. Gab - I think as long as you have value and can get people talking about you (writing good reviews etc) I think you have a place. You may not ever be able to be that main stream brand, but I know Malt-O-Meal (generic brand) sells enough cereal to be a profitable company...and that's what this is about - making money! Thanks guys for the comments! I appreciate the feedback – to answer your questions

Erin – I think if you are serious about it taking off you have other options of self branding via social communities and offline marketing, but are limited to local business only (right) – I would still do my best to self brand the company, but do it locally (local seo and branding) and use sites like Twitter to find and promote people in your area that could start to talk about you (and your brand) etc. Hope that helps and gives some ideas.

Gab – I think as long as you have value and can get people talking about you (writing good reviews etc) I think you have a place. You may not ever be able to be that main stream brand, but I know Malt-O-Meal (generic brand) sells enough cereal to be a profitable company…and that’s what this is about – making money!

]]> By: refurbished macbooks http://www.searchenginejournal.com/create-a-brand-searc/9438/comment-page-1/#comment-1096566 refurbished macbooks Wed, 25 Mar 2009 08:42:02 +0000 http://www.searchenginejournal.com/?p=9438#comment-1096566 Very nice post there, what i really liked is what you have discussed in the scenario 2 of the post. Very nice post there, what i really liked is what you have discussed in the scenario 2 of the post.

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