YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
YouTube Adds Auto-Detection For AI-Generated Content
YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos.
YouTube Brings Conversational Search And Gemini Omni To Creators
YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges.
Google Tests ‘Ask YouTube’ Conversational Search Experiment
Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users.
YouTube’s AI Slop Problem And How Marketers Can Compete
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
From Article to Short-Form Video That Holds Attention
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
YouTube CEO Reveals Your Video Marketing Strategy For 2026
YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI.
YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026
YouTube CEO Neal Mohan previews 2026 priorities: AI tools for Shorts creation, text-to-game features, in-app shopping checkout, and image posts in Shorts.
YouTube Expands Monetization For Some Controversial Issues
YouTube is updating advertiser-friendly guidelines so some non-graphic videos on “controversial issues” may be eligible for full monetization.
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
An analysis of 2025’s most emotionally effective holiday ads shows why nostalgia, warmth, and human storytelling still outperform spend.
Do Faces Help YouTube Thumbnails? Here’s What The Data Says
A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche.
YouTube AI Enforcement Questioned As Channels Get Restored
YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the vast majority of terminations are correct.
YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen
Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn’t confirmed any algorithm change.
YouTube Title A/B Testing Rolls Out Globally To Creators
YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video.
YouTube Launches First Annual Recap Feature For All Users
YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week.
Pew: 84% Of Adults Use YouTube As Platform Growth Continues
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche.
YouTube Debunks 24-48 Hour Upload Delay Recommendation
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public. Waiting 24–48 hours offers no benefit.
The 30 Most-Subscribed YouTube Individuals (Q3 2025)
The biggest YouTube creators ranked by subscribers, featuring new contenders and familiar faces redefining creator influence.
YouTube Separates Organic & Paid Metrics In Channel Analytics
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance.
YouTube Introduces ‘Ask Studio’ AI For Channel Analytics
YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas.
YouTube Expands Likeness Detection To All Monetized Channels
YouTube is expanding its likeness detection tool to all monetized channels, allowing them to detect and request removal of AI videos using their face.
YouTube Upgrades Shorts Editor With Timeline View
YouTube is launching a timeline editor for Shorts that shows clips, overlays, and audio in one view, with drag-and-drop trimming, reordering, and zoom.
YouTube Lets Some Terminated Creators Request A New Channel
YouTube is piloting a “Second Chances” program letting some terminated creators request a new channel with a fresh start.
YouTube View Drops Likely Tied To Ad-Block List Change
Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison.
YouTube Answers Creator Questions On Profanity Monetization
YouTube has clarified its policies on profanity, including how it reviews content retroactively, its rules about sensitive topics and where creators can have control.
YouTube Monetization Updates Across Long-Form, Shorts, & Live
YouTube monetization gets major updates: dynamic sponsorship insertion, side-panel live ads, and AI-powered shopping tools.
YouTube Adds Title A/B Testing And “Ask Studio” Analytics
YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.
YouTube Clarifies Monetization Update: Targeting Spam, Not Reaction Channels
YouTube says its July 15 monetization update won’t specifically target reaction or clips channels, but warns enforcement will increase for repetitive or spam-like content.
YouTube Targets Mass-Produced Content in Monetization Update
YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know.
YouTube Adds New Viewer Metrics To Track Audience Loyalty
YouTube is replacing the “returning viewers” metric with new viewer segments to help creators better understand long-term audience engagement.
YouTube Tests AI Features To Improve Search & Discovery
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.