Advertising.com, Inc. today released new findings from its Optigencesm research platform highlighting the impact of search engine marketing on online holiday sales. The study demonstrated that, on average, conversion rates for paid search listings increased 165% during the 10 weeks prior to December 9, 2003.
For the purposes of this study, conversion rates were based on paid-listing performance for three major retail advertisers (Advertiser A, Advertiser B and Advertiser C). Conversion rates increased 143% for Advertiser A, 368% for Advertiser B and 107% for Advertiser C during the 10-week period.
In total, almost 27,000 online sales occurred as a result of paid search engine placement, with 32% of those sales occurring in December.