A lot has been said about Content Management Systems (CMS) in the past. Since search engine marketing (SEM) and
search engine optimisation (SEO) are now such a growing part of the main marketing objectives for companies of all sizes, extra attention and caution must be used before the purchase of any such CMS software or programs.
When people today are looking to buy a certain product or service or need information on a specific subject, most use the power, speed and flexibility of Internet search engines. However, in the last two years, some companies have been developing their web sites and creating new or additional content with some of those so-called CMS packages. Some of the CMS programs available today may in fact negatively affect the visibility of your web site in the SERP’s (Search Engine Results Pages).
The main reason for that is some of them were not designed with search engines in mind. They were designed for what they are supposed to do: to help manage the contents of certain documents! That said, how can a company that has made extensive use of such CMS software reasonably insure itself that their site will do well in the search engines?
Posted by Serge Thibodeau, Live