As reported by Kunur Patel on Ad Age, Facebook plans to bring Timeline to brands. In fact, they’ve briefed the executives about it.
Introducing the Facebook Timeline
During the f8 conference last September, Facebook introduced the transformation of its more than 800 million users’ profile pages to Timeline. However, it wasn’t clear that time if the redesigned profile will be rolled out to Facebook Pages. The new profile format is a picture-heavy page with scrapbook-like collages, and spans the whole history of the user on the social network.
The social network giant started rolling out the redesigned profile for all of its users last December. Meanwhile, users who can’t wait to get their Timeline still have the chance to opt in. But just like before, there were no clear reports whether the photo-heavy profile will be available for pages. Twitter and Google+, on the other hand, released their brand pages following Facebook’s Timeline announcement.
Timeline for Brands: What You Need to Know
During the briefing with executives, Facebook said that it will release the new feature for brands later this month. Vice President for Marketing and Business Partnerships David Fischer revealed that Timeline for brands will have the profile’s look and feel, but it won’t be an exact copy. It will roll out as a beta format for a couple of brands first, and then it will be released for more pages eventually.
Many users expect that Timeline will transform customizable tabs into a box. This is where brand owners can host their applications or landing tab. It’s also obvious that the social network giant aims to promote the use and development of Open Graph apps which can be used for ad targeting. In fact, the redesigned page allows owners to create their app which uses custom verbs other than “like.”
The Implications of Timeline for Brands
The cover image, which distinguishes itself from the old design, sets a new trend of self-expression for Facebook brands. It lets them outline their company history, and take advantage of gestures aside from “like.” With the redesigned page, they also have to overhaul how their page presents content in order to continuously engage their fans.
Although Facebook declined to comment about the product and its timing, they are expected to detail Timeline for brands during their first, invitation only, Marketer Conference (fMC) on February 29. The event will be a whole day conference in New York made only for marketers.