CDC Corporation has launched the integration of Google Click-to-Play Video advertising on China.com; On the English Channel of China.com, Google’s click-to-play video ads will be accessible to both large and small advertisers and will provide brand advertisers with a richer and more engaging format to communicate their messages.
“Google’s click-to-play video ads are user-initiated, so that the quality of the user experience is preserved. As a result, advertisers get more engaged users and qualified leads,” said Johnny Chou, President of Sales and Business Development, Greater China for Google.
“Google’s click-to-play video ads and China.com English Channel working together represent a significant opportunity in servicing the needs of the foreign community in China,” said Mr. Fang Donglei, Acting Chief Operating Officer of China.com Inc. “The introduction of Google’s click-to-play video ads to China.com reflects the success of the first stage of our partnership. We will continue to provide access to the massive China audience sought by Google and in turn, provide the leading technologies from Google and other industry-leading partners in the world to our users.”
More on Google Click-to-Play Advertising.
