Measuring Key Performance Indicators Can Improve E-Commerce Strategy – Part 2 The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. This article will discuss another KPI and why this is an important metric, the time your visitors spend on [...]

Selling Advertising on Your Website The number of sites on the Web today is almost infinite, with new ones popping up every day. There are multiple types of sites: portals, “brochureware,” content sites, directories, search engines, and ecommerce sites, to name a few. Those that do not sell product or services directly or indirectly on [...]

Choosing Domain Names for Professional Sites A professional or business site is one where the primary purpose of the site is to facilitate business transactions. You can sell items directly online or exclusively offline, but the result is the same. You want customers to buy products and/or service directly from you. To create a domain [...]