What You Can Do To Avoid Being On Your Client’s Dinner Plate Much like Clarice, I’m still considered a noob in the respective SEO realms. However, whether you are 10 years in the search business or only 2 (like me), you’ve probably had more than your fair share of difficult clients. As most of you …
Your boss finally relented and gave in to a company Facebook page. He okayed your request to join “the Twitter.” But when it comes to the other social media sites of the world? He’s more clueless than your 90-year-old grandma. Whether you’re selling a company Google+ page or trying to open your boss’s eyes to …
You pay good money getting visitors to your website. So how can you make sure they buy once they arrive? Are you optimising your website? Not search engine optimisation, conversion optimisation – the art of making sure your visitors buy. Because whether you pay for clicks through advertising or attract customers through your wider marketing …
When you first launch a new website, it’s a blank slate in the eyes of Google and the other search engines. Sure, the search engine spiders are able to glean some information about your site from the content and keywords that are present, but at first, they aren’t able to effectively measure the authority of …
The moment you hear your client say these words, your SEO radar goes on alert: “Are you sitting down?” In other words, beware of what clients decide to do on their own when you’re at a conference. Upon returning from SES San Jose in August 2009 and embarking on a conference call with the client …
Most people familiar with guest blogging understand its importance as a tactic within a holistic link-building strategy for SEO. Yet few do as much guest blogging as they’d like. There are many reasons for this, but none more important than the fact that “content is king,” and most link seekers know less about what “quality …
Listen, the way most people talk about marketing online makes it sound like all you need to succeed is a simple social media strategy, an email newsletter and a sound SEO strategy. Yeah, while those are fundamental, if you truly want to compete you need to go beyond the basics and get on the cutting …
eCommerce sites are some of the largest in the world. With thousands or even millions of products come thousands or millions of links, which means that implementing and managing a SEO strategy for an eCommerce site is extremely difficult and time consuming. Having optimized content on product description pages is one of the most important …
Because I own my own company I know how hard it can be to continually bring in new clients and keep a steady flow of income. You have to have a plan for 6+ months down the road and offering workshops or classes might just help you. I believe a very important part of consulting …
Jordan Kasteler has had quite the career. He was the Senior SEO Analyst at Overstock.com, a co-founder of Search and Social, the SVP of Content Development / Managing Partner of BlueGlass Interactive, Inc. the CMO at Steelcast and is now the Online Marketing Strategist at PETA. Jordan is extremely smart and has built a very …
