With the recent launch of Google’s “Penguin” algorithm change – which aims to cut webspam detected through a number of different avenues including low value backlinks and keyword stuffing – deploying proper keyword optimization across your websites will become more important than ever. Now, when I say “proper keyword optimization,” I don’t mean, “pick a …
Talk to the average SEO and he or she will give you advice on what to do with your website once it’s launched. Talk to an above average SEO and he or she will tell you what you should do before your website is launched. This advice will cover things like keyword research, competitive analysis, …
In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities and personas: Persona = motivation (what the visitor needs, why they are on your site) Personality = temperament (how they navigate, what they need to see or read to find …
Concentrated power has always been the enemy of liberty – Ronald Reagan It never ceases to amaze me how Google has become such an integral part of our lives. Search has evolved in such colossal proportions and especially with the advent of Google instant my belief that Google can actually read my mind has only …
More Reading Part 1 The Pre-Audit Preparation Process What to Charge & What to Do Part 2: The Pre-Audit Preparation Part 3: SEO Site Audit Approach & Layout This is really the heart of the matter: what are you going to include in your SEO audit? This should be influenced by: Your price Your area(s) …
If you’ve ever opened your website analytics account and found a significant and surprising drop in search engine referral traffic, you know just how devastating a search engine penalty can be. But don’t panic! Not all search engine penalties are permanent, and with a little detective work and remedial action, you should be able to …
Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult. There is a lot that has to be considered when trying to engage your audience because you’re not writing for an audience of one, but …
SEO isn’t exactly the most understood medium in online marketing. For one thing, people aren’t too sure what SEOs do exactly. Then there is talk about how SEO is converging with social media, content marketing, usability, and more. It’s not exactly the most well regarded marketing channel either: Every now and then, you’ll hear from …
Obtaining positive reviews and testimonials is an essential component of a customer acquisition and retention strategy. According to the most recent Local Consumer Review Survey, 76% of consumers regularly or occasionally use online reviews to determine which local business to use, and 52% of consumers trust online reviews just as much as personal recommendations (Source: …
In parts one and two of our series on conducting SEO site audits, we looked at how to price and scope your SEO audit as well as questions to ask, accounts to gain access to, and tools to have at your disposal. In this section I want to look at the overall approach an SEO …
