Twitter is an amazing networking tool, and an impressive source of traffic if used correctly. There are hundreds of ways to build your influence on Twitter, find new friends and business contacts, and contribute positively to the social world. It’s also incredibly easy to look like a spammer. I’ve compiled a list here of all …
Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them. First, Create a Team Your business will need at …
You’re a marketer, not an artist, but you still have good reason to create content that is not just helpful and well-written, but meaningful and memorable. That’s because content that sticks in the mind tends to get referenced over and over, and getting referenced equates to links, traffic, and authority, all things that you, as …
I was talking with an SEO prospect a few weeks ago and they asked me “What differentiates your SEO firm from everyone else?” In essence, they wanted to know what my unique selling proposition was so I gave them the usual run down I tell all my prospects; we’re a strictly white hat firm. Since …
With all of the recent news of companies being called out for paid links, Google sending warnings about unnatural links, over optimization penalties, and blog networks getting shut down, it seems link building is becoming more and more difficult. The real challenge is when you are working with a new client or website. Typically the …
Three weeks ago I had the chance to present to a class of seventh graders at a local middle school here in New Jersey. The language arts class filled with 13 year olds wanted to know how they could actually use writing in a real-world job and career. You know, the classic, “how am I …
Where do I even begin with this one? I mean, I was on the fence about even writing this post for months. On the one hand, I myself have become known for calling out asshattery that pollutes the search marketing industry in epic ways, and I’ve been doing it for a few years. On the …
I think it is important for all of us to think about the fact that without the soldiers that serve the United States, to protect us, we would not have the lives we have. Every time you take your child to the park or the beach or even an amusement park you have the freedom …
If you think the mobile space is only beneficial to consumers, you’ve got it all wrong. As marketers, we talk about mobile marketing, UI, and integration ad nauseam – trying to figure out the winning formula for improving conversions and the user experience on our mobile devices. We’re so focused on the direct bottom line …
In the world of SEO, there is a common belief that an old domain will always beat out a new domain in search rankings. In other words, the older the domain the better. The truth of the matter is that’s simply not true. With the right strategies a new domain most certainly can beat out …
