Start by evaluating the return on investment you can get from the core keywords you plan to target. Here’s how to do it.
Category Archives: Spotlight
Landing page optimization (“LPO”)– if done correctly– is an evolving, real-time art, with a highly structured, scientific-method underpinning. The structure itself is a constant: throw up some landing pages to test, analyze conversion results. Change test variables, rinse and repeat. But if you were to attend the same conference session annually about LPO, you may …
What do you do when you want to say “yes,” but your gut is saying “no?”
SEJ, a uniquely collaborative nexus for interactive marketing information, is evolving, says founding editor Loren Baker. There are new faces and a deeper commitment to finding the return on investment.
Are you wondering who has sued Google? Save yourself time and ask who hasn’t sued it. We haven’t; that’s one. Here’s a picture of Google’s legal scene.
Of all the acronyms in search marketing, one is mightier than them all: ROI. That’s what we intend to chase relentlessly.
Avowed code poet Joe Hall shows 5 ways that you can build to-die-for links while giving your community a healthy boost.
Some search myths refuse to die. Here are 6 that are still alive and kicking … kicking marketers who still believe them.
Analysis: Bounce rates vs. actual bounce rates
Linking: Best practices in link reclamation
