If your goal is to increase sales, and it is, you want to find the problem-solvers among your traffic. They’re the one ready to spend money.
Some might be tempted to create custom buttons for social media. But go with the familiar, in this case. It’ll save everyone time and money.
How do you know when your SEO effort has returned a profit? Guest Blogger Kenny Hyder breaks down the steps for you.
Start by evaluating the return on investment you can get from the core keywords you plan to target. Here’s how to do it.
Landing page optimization (“LPO”)– if done correctly– is an evolving, real-time art, with a highly structured, scientific-method underpinning. The structure itself is a constant: throw up some landing pages to test, analyze conversion results. Change test variables, rinse and repeat. But if you were to attend the same conference session annually about LPO, you may […]
What do you do when you want to say “yes,” but your gut is saying “no?”
SEJ, a uniquely collaborative nexus for interactive marketing information, is evolving, says founding editor Loren Baker. There are new faces and a deeper commitment to finding the return on investment.
Are you wondering who has sued Google? Save yourself time and ask who hasn’t sued it. We haven’t; that’s one. Here’s a picture of Google’s legal scene.
Of all the acronyms in search marketing, one is mightier than them all: ROI. That’s what we intend to chase relentlessly.
Avowed code poet Joe Hall shows 5 ways that you can build to-die-for links while giving your community a healthy boost.