Recent trends indicate that Google’s heels are getting nipped at month over month by Bing + Bing-powered Yahoo Search. But do the “other search engines” stand a chance at gaining real ground on Google? Have a look at our company stackup and recent traffic trends.
Can you tell us about the exciting new features coming to Raven Tools? The biggest feature we will be releasing within the next few weeks is our real-time social media monitor and stream. It has been a dream of mine to provide a minimalist stream that combines mentions from social monitoring searches, and also include […]
With all the good press it’s been getting lately, you’d think that social media was a gift from the internet marketing gods. Want to expand your brand’s reach online? Social media’s got you covered. Want to connect with thousands of potential customers for free? Social media, for the win! But while social media marketing has […]
Perhaps the greatest man of our time has died today, Steve Jobs. So many kind things were being said on Twitter…I thought I would ask people how Steve Jobs had changed the lives of those in this industry. Here are some answers: ——————————– Aside from the obvious, (I write this on an Apple MacBook Pro […]
SEO is better! No, PPC is better! Yes, for many years there has been the debate around SEO (search engine optimization) vs. PPC (pay per click – or paid search) and why you should focus on one over the other. But some of the best campaigns don’t pit the two against each another. The sum […]
Build a comprehensive, solid strategy, and then break it down into bite-size, actionable steps.
I have an associate that runs a very large and heretofore successful content site. He’s an experienced and competent entrepreneur and CEO. For several years, everything came together, according to plan, as his website and traffic grew exponentially. He was adding staff and negotiating a move to new offices. The future seemed bright, sunglasses and […]
Photo Credit You can attend a conference or local event, blog about it, and people will link to it. Having blogged recaps to many different events with mixed backlink results, I’d like to address more effective ways of blogging about events, if SEO and link building is one of your primary goals. Pre-Event A few […]
Will Google’s +1 Button Be the Facebook Killer?
Search marketing is an adventure, but never more so than when you decide to kickstart your own firm. Here are some obstacles you’ll hit and some ways to get around them.