Quality score is Google’s way of calculating each of your keywords importance to what you’re doing. It measures how relevant your keyword is to your ad text, to a users search query, your landing page, how fast your website loads, what keywords are on your landing page and a variety of other factors. The following […]
Google announced today they’re going to take a step toward user privacy by hiding keywords used by searchers signed into their Google accounts. We’ll leave the discussion regarding their real reason for doing so for another day or someone else to blog about. Me, I’m going to talk about what I think this means for […]
WordStream released a very cool infographic today that details Facebook’s criticisms, missteps and outright failures over the seven years since its inception. It is a must see due to the fact that every part of it is so true! © 2011 WordStream, Inc.
I hate the term “Mobile SEO.” What exactly is it? Besides being a buzzword thrown around at every conference, seminar, and new business pitch it’s a topic that nobody seems able to accurately explain. Google it; the results are all over the place. In a perfect world, there would be no need for mobile SEO […]
I heard Dennis speak at the BlueGlass Tampa conference last month where he mentioned relationships with IT departments. Dennis worked at Ebay for nearly 10 years and he is now the VP of Internet Marketing at Geeknet. I thought he would be the best guy to ask about creating good and effective SEO /IT working […]
Last month on September 20, 2011, StumbleUpon started sending out emails to their users informing them that on October 24th, 2011, Groups, Themes, and both photo and html blogs would be discontinued. Stating the change was being made in an effort to focus attention on making sure the content that you discover through their system is […]
As my career progresses in the merchant account space, I’ve had opportunities to observe and monitor sales figures for several major e-commerce sites. In analyzing the figures, I’ve come across a few interesting practices that can help merchants increase their bottom line and conversions with simple strategies. Whether you’re an affiliate, an SEO consultant or […]
If you’re working with a minimal budget, your main tools are inbound marketing tactics: SEO, e-mail marketing, social networking, word of mouth, Q&A sites, content syndication, social bookmarking, link referrals, forums, video, blogging, and news/media.
Through the years I have spoken with many people who are tempted to pitch for a speaking spot at a conference. I know that although many people may pitch well they may not do well at the podium. For some it is not easy to speak in public and it really is not easy to […]
It’s that time of year again for marketers. The holiday season is quickly approaching, and digital marketers are developing their final strategies for targeting holiday shoppers. But, based on my conversations with companies over the past few months, I know there is one tactic marketers are overlooking, or are scared of implementing. Remarketing in AdWords. […]