As geo-location and real-time mapping begin to play a larger role in online advertising, a distant fear looms on the horizon. For quite some time, publishers have been granted the benefit of supposed “free” products such as Bing Maps or Google Analytics, with little thought to the real cost of these services. However, all of …

I just finished conducting interviews for an in-house marketing position. Some of the people I interviewed had extensive backgrounds as copywriters and were looking to make career changes. I love copywriters and their penchant for huge doses of instant creativity. Unfortunately, the job security of the average copywriter can be shaky because copywriters do not …