As geo-location and real-time mapping begin to play a larger role in online advertising, a distant fear looms on the horizon. For quite some time, publishers have been granted the benefit of supposed “free” products such as Bing Maps or Google Analytics, with little thought to the real cost of these services. However, all of …
Category Archives: Spotlight
Can you tell us a little about your book? SEO Secrets explains in detail how to do SEO consulting like a top-tier SEO. I wrote it after SEOmoz (where I had been working for multiple years). I exited the SEO consulting business after getting fantastic results for many of the biggest brands in the world. …
If you are new to SEO the collection of valid SEO resources below should be very useful to you. I tried to put them in order for those really new to SEO to those that maybe have a couple of months experience. I included a video from Search Engine Land first for those “very new” …
SEO’s are always on the look out for tools to make their job easier. This is where Google Chrome’s browser extensions can be such a great help. When you go to the Chrome store for SEO extensions you can easily become overwhelmed with the huge list of possible extensions? So which ones are the best? …
Better rankings? More traffic? More conversions? Stability? What exactly do you hope to achieve by building links? Without a clear objective, it’s impossible to accurately measure your progress. Much of the time, I’m asked to predict about how many links it will take to get to spot x in the SERPs. Oddly, I am rarely …
When you switch on your PC or smart device these days, a deluge of positive “sounding” news flows into your world, but the noises do not often match the reality. Amid this endless static though, the hope that social media, new channels, the digital evolution will somehow rescue us – that hope is still there. …
I just finished conducting interviews for an in-house marketing position. Some of the people I interviewed had extensive backgrounds as copywriters and were looking to make career changes. I love copywriters and their penchant for huge doses of instant creativity. Unfortunately, the job security of the average copywriter can be shaky because copywriters do not …
First answer, why are you attending an SEO conference? I was asked by Monica Wright, “Why do you, as a pest control guy, come to SEO conferences?” It caught me off guard for a second. How do I sum that up? What do I get out of a SEO conference? Why attend SEO conferences? Understanding …
The data in this infographic is really something we all should be concerned about. We can now talk to anyone anytime, but we need to be careful to not put our families and homes at risk. CreditSesame.com created the infographic below. Tweet Buffer
If you are looking for ways to monitor and measure your website performance, you’re probably confused on where you should start, right? With all of the different products out there, which ones should you use and which ones should you ignore? Over the last 6 years or so of working in the field of web …