There’s been a lot of fearmongering talk lately about Google’s human quality raters and just exactly what they’re used for and how their ratings are used internally at Google. Discussion was running rampant at Pubcon where I witnessed several SEOs grill Matt Cutts about the subject, and seems to have spread like wildfire across the …
My search marketing career started in 2003, back when the keyword meta tag rained superior and search engine submissions still counted for something. Back in 2003 if someone asked me if Google would be around in two years I would have laughed. Fast forward to today, and the same question is asked, I’d pause and …
I know that this is a search marketing blog and you are expecting to read about SEO, PPC, Social Media etc., but you are the perfect audience to help spread the word and perhaps as a community we could create a movement to give back to the returning soldiers, our veterans and military families that …
In my previous article I talked about the basics that you need to work from home. This time I’m going to get into some issues that get a little bit beyond basic and into personal preference. These include music, beverages, file synchronization, time tracking, and invoicing. Music “Music has charms to soothe a savage breast” …
I’m sure that most of the readers here on Search Engine Journal are all well aware of Google’s October announcement about making search more secure for their users. Other major SEO and online marketing blogs like Search Engine Land, Search Engine Watch and HubSpot and have been chatting about it for weeks, while dozens of …
In the last five years, link bait has grown up. It’s gone from a guerilla tactic to a full-blown sophisticated SEO science. That means a list of “must-have” resources or the “best of” just won’t cut it anymore…you need long posts, stellar design and a high-quality network. Here are the 8 great ways to create …
It’s almost that time of year when everyone goes crazy for deals. That time of the year when people spend hours shopping online. This is the time of year when a lot of new Advertisers enter the space, this means that you as a PPC manager or Agency have to step up and go above and beyond …
This is the expanded version of my talk at Startup Marketing School in NYC. You can learn more about the series here. In a world that seems to have gone social media crazy, it’s important to not lose sight of the end goal. Businesses are built to acquire new customers and generate profits. It may …
With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). Sure, Social Media Marketing is important, but let’s not forget that SEO can be driving quality traffic 24/7, and for the long-term. When it comes to building SEO strength, you …
I’ve seen more SEO interest in Pinterest in the last month than the rest of the image bookmarking site’s life. One day, I saw multiple veteran SEOs ask for an invite and I’m pretty sure they’re not going for cute animal pictures and interior decorating ideas. Most of the SEO talk about Pinterest concern a …
