Joanna Lord is the Director of Customer Acquisition at SEOmoz.org, a leading SEO software company out of Seattle, WA. While she currently heads up SEOmoz’s paid search, affiliate, and acquisition marketing efforts, she is also a well-known social media enthusiast and frequent conference speaker. Her diverse experience in data analysis, paid search marketing, search engine …

Image © laurent hamels – Fotolia (Dot) com With social media penetration at an apex internationally, niche’ communities are being built surrounding businesses of all sizes. But, is the planet’s blind rush to Facebook prudent? Facebook may be big, but big does not always mean better for organizations taking steps to socialize their communities.  Other …

With the rise of Google and the power of Search, online reputation management (ORM) has become an extremely hot topic.  Let’s face it, after hearing about a person, brand, company, or product, most people Google it.  As a result, and as many of you know already, the number people (and companies) needing help with online …