Obviously, as the managing editor at SEJ I read a lot of articles. I read tons of blogs, online news sources and I read posts people send to SEJ. I also have been around enough to see all the strategies people use to try and write “headlines” and posts that people will read. Some stuff …
The Google Panda update has definitely changed the SEO landscape. In a great short video Rand explains how it changed SEO best practices forever. SEOs are now responsible for: Design and user experience Content quality User and usage metrics. In a way your job has been upgraded to web strategist. In the past you only …
Here at Paperlabs designing iOS apps is only a part of what we do – marketing those apps takes us just as much time and effort. Having a break-out hit in Apple’s App Store is not easy, thanks to the noise that thousands of apps updated daily make. Our app Tapfolio, a simple but slick …
We have a running joke in our offices about clip art and stock photo. One in particular image continues to populate sites all across the Internet so much that each time she pops up on a site Instant Messages with links to her start flying internally. Kind of a running spoof of the “There’s that …
I interviewed the Chris Boggs via telephone and it was a very exciting geek-like conversation. We discussed SEMPO and upcoming conferences where you can see him, but more importantly we talked about the major issues he sees as SEMPO President. We also discussed Panda and what marketers and businesses are going to need to do …
In November I wrote a post explaining how just one line of code could destroy your SEO. It underscored the fact that sometimes hidden dangers can kill your SEO efforts. In addition, it also explained how a thorough audit can reveal those issues and get your site back on track SEO-wise. Well, I’m back with …
Twitter and Facebook aren’t just for wasting time chatting with your friends anymore – they can also be vital sources of information to be mined when writing your PPC ads! Here’s how these social sites can help you create compelling ad copy: Technique #1 – Use Social Sites to Conduct Market Research One of the …
We’ve all worked with a skittish SEO client before—the one that has been burned by a black hat firm in the past or doesn’t really believe in the value of SEO—and they are often the most challenging client an SEO provider can work with. How do you prove your value to someone who doesn’t really …
Scott Cowley is the in-house, SEO ninja at ZAGG. He is very smart, very funny and a real genuine person. I asked on Twitter what Internet marketing wishes people had for 2012 and his response was: “My wish for 2012 is for SEO world peace. Stop publicly bashing other SEOs. Stop optimizing sites purely to …
By now you’ve most assuredly read about the Google Chrome fiasco. You know that Google threw Essence, their video ad agency, under the proverbial bus. You’ve probably even read that Google gave themselves a penalty and reduced the PageRank of the chrome page. They also removed all of the sponsored posts and admitted responsibility. In …
