You can’t get far online right now without coming across an article about Pinterest, the hot new visual bookmarking tool. Pinterest’s growth is explosive, and content creators and “brands” are scrambling to figure out how to “leverage this channel” (hate the buzzwords). Most advice focuses on creating a presence on Pinterest and pinning your own …
Category Archives: Spotlight
This is part one of three in a geeky Google Analytics version 5 series to help you get accustomed to the new Google Analytics and use the new neat reporting features to impress your clients and bosses. In the next article, I will share my top 6 new features in Google Analytics version 5. And …
You did it! You got an interview at the SEO agency of your dreams! Since you’ve started reading this series you now know the main things they are looking for in a SEO , you’ve mastered the SEO skills that most are lacking, and now you just need to nail the interview. A big fear …
I have heard so many crazy things about Klout and I am seeing the same myths repeated over and over again. So, I asked some of the leaders in our industry some questions related to the Klout myths I see often. I highly suggest that those that are doing SEO, social media and also those …
Some people would like you to think blogging as we know it is over. They share the eye-popping numbers for Tumblr’s growth, for example: 355 million unique visitors per month, and 400 million pageviews per day. And it’s true that Twitter and Facebook have lead many people away from blogging. But publishing content on a …
Can You Tell Us About Your Current Job? I’m the Senior Search Strategist at Team Detroit. We’re a full service agency owned by WPP. I spend the majority of my time working on Ford, Lincoln and Ford’s other online properties. Our team deals with everything from high level strategy down to creating META data. In …
Over the past few months I have been concentrating on improving my time management skills with the introduction of a number of different tools and processes. During that time I noticed CRM software becoming more integrated with online marketing tools and wanted to share those with you. Online Marketing CRM Integration Using CRM tools, like …
The image from Indeed.com shows how companies have finally figured out that having a well planned SEO strategy is a vital part to their companies success. To fill the demand of these companies, SEO agencies are always on the look out to recruit the best talent out there. As a person wanting to work for …
If you were sick last week or on vacation or in a coma you missed A LOT of Google news. Here is a must read recap of articles on Google, Google changes and Google news. Industry Related – Google PR Nightmare: Search Giant Apologizes for Evildoing – SEJ Google+ – “Ask On Google+” Links Appearing …
We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else. When you do a search, what are you using? Content. When you …