Use this SEO audit chart for a handy reference! Print and post it in your office to guide you through quick audits.
Who’s smarter: SEOs or the search engines? A look back at how the criteria for making page 1 has changed over the years.
Unsure how optimized you are? Don’t guess! Use this quick audit, and rise in the rankings.
Getting conversions is amazingly like asking someone to dance. Be suave with these tips. You’ll get nowhere if you are tone deaf or have two left feet.
Industry veteran Michael Gray weighs in on a recent controversy on SEJ: Can bad backlinks be used to hurt a website?
Use content to capture an audience’s attention, and use these metrics to see how effective your content is.
Your keyword efforts paid off with a No. 1 ranking, but that’s not good enough. Now squeeze more more clicks out of being in pole position!
Adam Berke of AdRoll: Ad retargeting is the future. Do not be afraid.
Scoffing at Facebook’s $82 billion valuation? Think Twitter’s done? Take a closer look at the tsunami of social media. Our SEJ infographic portrays just how pervasive and influential SM has become on a global scale.
If your goal is to increase sales, and it is, you want to find the problem-solvers among your traffic. They’re the one ready to spend money.
Some might be tempted to create custom buttons for social media. But go with the familiar, in this case. It’ll save everyone time and money.
How do you know when your SEO effort has returned a profit? Guest Blogger Kenny Hyder breaks down the steps for you.
Start by evaluating the return on investment you can get from the core keywords you plan to target. Here’s how to do it.
Landing page optimization (“LPO”)– if done correctly– is an evolving, real-time art, with a highly structured, scientific-method underpinning. […]
What do you do when you want to say “yes,” but your gut is saying “no?”
SEJ, a uniquely collaborative nexus for interactive marketing information, is evolving, says founding editor Loren Baker. There are new faces and a deeper commitment to finding the return on investment.
Are you wondering who has sued Google? Save yourself time and ask who hasn’t sued it. We haven’t; that’s one. Here’s a picture of Google’s legal scene.
Of all the acronyms in search marketing, one is mightier than them all: ROI. That’s what we intend to chase relentlessly.
Avowed code poet Joe Hall shows 5 ways that you can build to-die-for links while giving your community a healthy boost.
Some search myths refuse to die. Here are 6 that are still alive and kicking … kicking marketers who still believe them.