In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search: Andrea Vahl, Social Media Examiner Why Social Media is …
At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video. If we can view all these things as connection tools first and communication tools second that will make a huge …
I spend a lot of time on Twitter cultivating relationships and trying to find new opportunities to grow my network. Over the last few months I have gotten into a pretty smooth groove and have developed a real focused system that not only gains me a boatload of new followers everyday but exposes me to …
On January 24th 2012, the world’s fastest growing social media platform, Twitter, released a new mobile application that allows for the transference of short, precise video messages between brands and their followers. Twitter’s inclusion of video content will prove to be a pivotal asset in the process of strengthening brands’ relationships with their consumers, as …
Is the Customer Always Right? Most people are familiar with the old adage “There is no such thing as bad publicity.” Well, that may have been true back in the 19th century when P.T. Barnum, the showman and circus owner most often credited for the quote, was wowing the crowds across America. But recent business …
Okay, football fans, this is it! You’ve confirmed the gang is coming over. You’ve laid in a serious supply of buffalo wing and beer. Some of you have even ordered a brand new gigantic screen TV for delivery. You are ready for the Super Bowl. But if you want to be a part of the …
It may not be doomsday, but 12/12/12 is an important date in social networking history. The Pope joined Twitter and reportedly, he had trouble sending out his first tweet. He was assisted by Archbishop Claudio Maria Celli of the Vatican’s communications department. The Pope still writes his speeches by hand, so technology may be challenging, …
Twitter’s rumored own photo filtering feature is already being described as an Instagram killer, despite the fact that there is no official Twitter announcement in this regard. Well, unless you consider photos tweeted by Twitter co-founder Jack Dorsey the proof in the pudding. As you already know, Instagram turned off support for Twitter cards to …
For Twitter users with narcissistic tendencies, TweetLevel is, just like Klout, a pat on the back. Because it only analyzes Twitter, TweetLevel may seem a rather “limited” tool too. However, unlike Klout, TweetLevel was designed to offer Twitter intelligence, and that’s something that few other social media analytics tools give you at no cost. Tweeter …
Black Friday seems to have brought its fair share of shopping glee, according to Comscore online retail spending jumped 26% to something over $1.04 Billion this year, and for the fist time. To put that into perspective, online sales now represent about one tenth of all sales. So today we are wondering how Cyber Monday will …
