Why Your Company Needs Social Media: Sales, Retention & Customer Service There are case studies abound of how big brands such as Zappos, Jet Blue, Comcast, etc. have put social media into action and the success that they’ve had with it. Can small businesses be just as successful using social media? Absolutely! There are many …
Are you in the mood for something new and yet still related to search? How about checking out Gelato? a new online dating site that combines social networking and real-time search? Set to debut in DemoFall09 this week, Gelato is an online dating site that can be compared with Friendfeed. Members will be able to …
For a simple site with a large following, Twitter definitely needs all the technical infrastructure it can get. But given the simplicity of its function, does Twitter really need $1 Billion? Well, whether we like it or not, Twitter is about to gain a $1 billion private venture round valuation. Tweet Buffer
You can balance your social media life between “I don’t have time for it” and “I can’t stay away from it!” Social media participation is no longer a topic of debate. Businesses and consultants who have an online presence and a customer base MUST be involved in the conversation. People are talking. Now, one of …
There are many pros for social media. You can use social media to augment traditional public relations and communications strategies. You can build a profile and a brand and reach a wider audience. You are more engaging and can communicate directly with customers and the public. Your employees can provide value well beyond the 9 …
I read Matt Leonard’s post on 10 Ways to be a Great SEO a while back and thought it would be great to put a social spin on it (even if this IS 4 months late). Without further ado, here are 10 ways you can help build your social network/portfolio. 1. Socialize Remember when your …
(The second post from SEJ collaborative Social Media Series for Business Operations) Incorporating a social media strategy into your overall online marketing/business strategy has become essential: but finding that balance where your social media activities are the wings beneath your business success, yet aren’t floating you up out into the stratosphere is difficult. An area …
Building multiple profiles for social media marketing, online reputation management or for SEO purposes is pretty easy. But keeping those profiles actively updated with relevant content can be a whole different story. Looking for an easy way to add fresh content to your social profiles? Easy, update them from an RSS feed, your blog or …
How have companies with more than 1,000 employees been faring with employees and their social media use? According to multiple recent studies, it appears that many companies have encountered problems and these problems are escalating. Consider these results from a recent Proofpoint study examining how companies are managing their employees’ social media behavior: 17 percent …
I recently spoke at a regional event that had about 120 IT, human resources, law and accounting professionals to “demystify” social media. It was over an hour long, and touched everything from the history of social, to how to get started, tracking tools, case studies and how to measure the impact. Despite the extensiveness of …
